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Guilt-Free Ice Creams

Halo Top Debuts Cookies & Cream and Chocolate Caramel Brownie in Canada

— April 18, 2024 — Lifestyle
Halo Top is set to revolutionize the Canadian ice cream market this spring with the introduction of two new flavors, Cookies & Cream and Chocolate Caramel Brownie. Already a hit in the United States, these flavors are crossing into Canada to offer a guilt-free indulgence with each serving containing just 140 calories. Known for challenging conventional ice cream norms, Halo Top’s latest offerings come with a delicious twist: Cookies & Cream is now loaded with even more cookie pieces and is certified gluten-free.

Anne-Marie Docherty, President of Halo Top Canada, expressed excitement about the launch, stating, "We're all about delivering indulgence you can feel good about." These new additions, which will be available in the freezer aisles of major Canadian retailers, aim to further cement Halo Top's position as a leader in the better-for-you category, leveraging Canadian dairy and continuing its commitment to low-calorie, high-protein, and reduced-sugar options in the frozen dessert market.
Trend Themes
1. Better-for-you Frozen Treats - Revolutionizing the ice cream market, Halo Top introduces guilt-free flavors like Cookies & Cream and Chocolate Caramel Brownie.
2. Low-calorie Dessert Options - Halo Top disrupts norms with its 140-calorie ice cream servings, catering to health-conscious consumers seeking indulgence.
3. Certified Gluten-free Varieties - Halo Top's gluten-free offerings, such as the revamped Cookies & Cream with more cookie pieces, set new standards for inclusivity in frozen desserts.
Industry Implications
1. Frozen Dessert Market - The arrival of flavors by Halo Top in major Canadian retailers signals a shift towards healthier frozen treat options with lower calorie content.
2. Dairy Products - Halo Top's commitment to using Canadian dairy in its innovative ice cream flavors reflects a growing demand for sustainable dairy sources in the market.
3. Retail Industry - The expansion of Halo Top's presence in freezer aisles highlights the rising popularity of low-calorie, high-protein frozen desserts that appeal to health-conscious shoppers.
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