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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,160 more

Niche Media

Media platforms focus on niche entertainment interests to appeal to specific consumers

Implications - Taking a more specialized approach to content, media platforms like podcasts and online shows are turning to specific entertainment interests to connect with consumer groups. From platforms that highlight fashion to those that focus on cult Hollywood movies, these examples not only showcase a rise in curated content, but also a rise in user-generated content, where consumers are looking to reach others who can similarly identify with such niche interests.
Workshop Question — How can your brand adapt your product or service to be more curated to your consumer?
3.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
85,669 Total Clicks
Date Range:
Apr 16 — May 18
Trending:
Untested
Consumer Insight Topics:

Featured Examples

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