Niche Media

Media platforms focus on niche entertainment interests to appeal to specific consumers

Implications - Taking a more specialized approach to content, media platforms like podcasts and online shows are turning to specific entertainment interests to connect with consumer groups. From platforms that highlight fashion to those that focus on cult Hollywood movies, these examples not only showcase a rise in curated content, but also a rise in user-generated content, where consumers are looking to reach others who can similarly identify with such niche interests.

Workshop Question - How can your brand adapt your product or service to be more curated to your consumer?
SCORE 4.2
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Megatrends
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77,220 Total Clicks
Apr 16 - May 18
This Year and Untested
Pop CultureSocial Media
Featured Examples
Afro-Latina Beauty Influencers - Tatiana JD is a New Makeup Guru Who Speaks Out About Colorism
SCORE 7.2
This Year and Warm 591 Clicks Pub: May 16, 18
Afro-Latina Beauty Influencers
Tatiana JD is a New Makeup Guru Who Speaks Out About Colorism
Tatiana JD is a new beauty influencer who’s quickly starting to amass a following on YouTube and Instagram, where she posts her stunning glowy makeup looks, easy to follow tutorials, talks... [More]
Millennial Comedy Series - 'Keep Me Posted' Looks Truthfully at Technology and Millennials
SCORE 4.1
Average 195 Clicks Pub: Oct 20, 17
Millennial Comedy Series
'Keep Me Posted' Looks Truthfully at Technology and Millennials
‘Keep Me Posted’ is a new three-episode comedic webseries that examples the role of social media and technology in a young adult’s life. The series premiered last month,... [More]
Sneaker Culture Shows - FreshStock is Part of Twitch's New Push for Original Content
SCORE 1.9
Untested 246 Clicks Pub: May 5, 17
Sneaker Culture Shows
FreshStock is Part of Twitch's New Push for Original Content
Twitch, the online streaming platform best known for its live gaming channels, is making a concerted push into professionally produced content, and FreshStock is one of the site’s first... [More]
Latino Lifestyle Podcasts - The Little Radio Show Features Two Renowned Latino Digital Influencers
SCORE 1.3
Untested 185 Clicks Pub: Apr 7, 16
Latino Lifestyle Podcasts
The Little Radio Show Features Two Renowned Latino Digital Influencers
The Little Radio Show is a wide-ranging podcast that will address everything from Latino lifestyle topics and social media to current events, entertainment and technology. The podcast will feature... [More]
Mystery Superhero Podcast Series - The New Marvel Podcast is Called Wolverine: The Long Night
SCORE 2.2
This Year and Untested 181 Clicks Pub: Dec 8, 17
Mystery Superhero Podcast Series
The New Marvel Podcast is Called Wolverine: The Long Night
A new Marvel podcast has been announced, serving as the first scripted audio series for the comic book publisher. The series, titled ‘Wolverine: The Long Night’ follows two government... [More]
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