Twitch, the online streaming platform best known for its live gaming channels, is making a concerted push into professionally produced content, and FreshStock is one of the site's first offerings. FreshStock is set to be a weekly program that covers sneaker culture, from the shoes themselves to the lifestyle that has arisen around them.
FreshStock will by hosted by Twitch regular Bashlol and his crew, who will "talk about the hottest releases, their unique individual style, and their sneaker of the week," according to the description on the Twitch page. Aside from those discussions, the weekly episodes will feature DJ performance and many of the interactive elements that Twitch loyalists have grown to love about the platform.
The first episode of the talk show is set to debut on Thursday, May 11th, with weekly episodes after that.