Category
Fashion
Scaled Restraint
Trend cluster
Category
Patchwork
Prioritization
Designers reclaim retro patchwork denim as contemporary statement wear.
3.5
Trend score
Trend
What is the Patchwork Prioritization trend?
Patchwork Prioritization: As tastemakers channel the spirit of the 1970s by revisiting patchwork denim, consumers are making the most of the style in the form of statement pieces suited to be paired with more simplistic wardrobe staples. This shift highlights the departure from an industry moment of function-first denim simplicity with uses of denim that feel more individualized, which can be seen as a reaction to the laid back fashions in the wake of the athleisure craze.
Trend themes
Themes within the Patchwork Prioritization trend
Three behaviours holding the trend together01
Patchwork Denim
The resurgence of patchwork denim in the fashion industry creates an opportunity for businesses to reimagine the material to create new styles.
02
70s Style Revival
The popularity of vintage and retro styles from the 70s offers an opportunity for businesses to draw inspiration from the past to create new statement pieces.
03
Sustainable Fashion
Incorporating sustainable practices and recycled materials into denim wear can create ripple effects and innovative solutions in the industry.
Industry implications
What the Patchwork Prioritization trend means for industry
Where the trend changes the playbookFor
Fashion
The fashion industry can draw inspiration from the resurgence of patchwork denim to create new styles and statement pieces.
For
Sustainability
The incorporation of recycled and sustainable materials in denim wear presents an opportunity for the sustainability industry to provide innovative solutions and practices.
For
Retail
The denim wear market offers an opportunity for businesses to collaborate and reimagine the material to create new styles and collections, as seen in the Wrangler and Peter Max collaboration.
Workshop question
How can you elevate former wardrobe staples in order to overcome athleisure fashion malaise?
Trend signals
Trend signals for Patchwork Prioritization
Trend score 3.5 out of 10, from popularity 42%, activity 56%, freshness 8%.
Popularity42%
Activity56%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Patchwork Prioritization trend
5 featured examples from Jan 26 to Feb 13, 2018CategoryEco
Radically Patched Denim Wear
Phlemuns' Jean Capsule is Creative, Groovy and 70s-Inspired
Fashion companies can incorporate 70s-inspired denim wear, sustainable practices, and androgynous designs into their collections to attract niche markets and stay ahead of trends.
CategoryFashion
Collaborative Patterned Denim Wear
Wrangler and Peter Max Joined to Create a Colorful Collection
Fashion retailers can leverage the trend of collaborative patterned denim wear to offer unique and eye-catching collections to their customers.
CategoryFashion
Forward-Thinking Spring Lines
G-Star Raw's Spring/Summer 2018 Line Was Designed in Its Denim Lab
Exploring innovation opportunities in lightweight jackets, well-fitted denim, and stylish outerwear.
CategoryFashion
Simplistic Portland Fashion
The New Olderbrother Collection Was Presented with a Lookbook
The sustainable fashion industry can benefit from partnering with clothing labels to incorporate eco-friendly materials in producing simplistic yet visually appealing garments.
CategoryFashion
Avant-Garde Patchwork Fashion
Schepers Bosman Premiered Its Fall/Winter Collection in Paris
Opportunities for fashion designers to experiment with patchwork techniques and unconventional inspirations.
