Olderbrother, a clothing label that's based out of Portland, Oregon, recently unveiled a new collection, which was promoted with a stylized lookbook that's inspired by clothing that's passed on, which is where its title, 'Hand Me Downs,' comes from.
Spotlighted in the lookbook are a range of highly simplistic garments, such as white linen button-ups, plain tees in muted and monochrome colorways, straight-legged jeans, denim shirts, and pullovers. Although the vast majority of the pieces are mark-free, they have an aged look to them that gives them the appearance of being well-worn. In addition, some of the pieces boast patchwork embellishments, which further contributes to this unique aesthetic.
Image Credit: Dorien Jimenez / Fucking Young!
Key Themes Behind This Trend
- Simplistic Fashion
- Opportunity for disruptive innovation in using sustainable and eco-friendly materials to create highly simplistic yet visually appealing fashion.
- Aged Look Fashion
- Opportunity for disruptive innovation in incorporating technologies like digital printing to create garments with an aged look without compromising on quality.
- Hand Me Downs
- Opportunity for disruptive innovation in designing garments that are easily passed down generationally, promoting sustainability and reducing waste in the fashion industry.
Where This Applies
- Sustainable Fashion
- The sustainable fashion industry can benefit from partnering with clothing labels to incorporate eco-friendly materials in producing simplistic yet visually appealing garments.
- Digital Printing
- The digital printing industry can benefit from partnering with clothing labels to develop new printing technologies to create the aged look of garments while maintaining high quality.
- Second-hand Clothing
- The second-hand and vintage clothing industry can benefit from incorporating designs that cater to the 'Hand Me Downs' trend in promoting sustainability and reducing waste in the fashion industry.
