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Simplistic Portland Fashion

The New Olderbrother Collection Was Presented with a Lookbook

— February 13, 2018 — Fashion
Olderbrother, a clothing label that's based out of Portland, Oregon, recently unveiled a new collection, which was promoted with a stylized lookbook that's inspired by clothing that's passed on, which is where its title, 'Hand Me Downs,' comes from.

Spotlighted in the lookbook are a range of highly simplistic garments, such as white linen button-ups, plain tees in muted and monochrome colorways, straight-legged jeans, denim shirts, and pullovers. Although the vast majority of the pieces are mark-free, they have an aged look to them that gives them the appearance of being well-worn. In addition, some of the pieces boast patchwork embellishments, which further contributes to this unique aesthetic.


Image Credit: Dorien Jimenez / Fucking Young!
Trend Themes
1. Simplistic Fashion - Opportunity for disruptive innovation in using sustainable and eco-friendly materials to create highly simplistic yet visually appealing fashion.
2. Aged Look Fashion - Opportunity for disruptive innovation in incorporating technologies like digital printing to create garments with an aged look without compromising on quality.
3. Hand Me Downs - Opportunity for disruptive innovation in designing garments that are easily passed down generationally, promoting sustainability and reducing waste in the fashion industry.
Industry Implications
1. Sustainable Fashion - The sustainable fashion industry can benefit from partnering with clothing labels to incorporate eco-friendly materials in producing simplistic yet visually appealing garments.
2. Digital Printing - The digital printing industry can benefit from partnering with clothing labels to develop new printing technologies to create the aged look of garments while maintaining high quality.
3. Second-hand Clothing - The second-hand and vintage clothing industry can benefit from incorporating designs that cater to the 'Hand Me Downs' trend in promoting sustainability and reducing waste in the fashion industry.
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