The grab 'n' go food market is experiencing exponential growth as consumers seek out a way to eat while they go about their daily routine, so these Café Spice dishes are here to satisfy this demand. Set to launch in early 2018, the meals are inspired by classic Indian dishes that have a homestyle recipe to make them more like something you'd find in a fine restaurant.
The Café Spice dishes includes four new options in total including Butter Chicken Meatballs, Coconut Chicken Curry, Bombay Dal Palak and All Gobhi Curry. Each one is served with basmati saffron rice and can all be prepared quickly in the microwave thanks to the BPA-free packaging that won't leach chemicals into the food.
Why This Trend Is Growing
- Grab-and-go Food Market
- The growth of the grab 'n' go food market presents opportunities for companies to innovate new convenient and healthy meal options.
- Homestyle Ethnic Recipes
- Creating homestyle ethnic recipe meals is a disruptive innovation opportunity in the food and beverage industry.
- Microwave-friendly Packaging
- Developing microwave-friendly packaging that does not compromise the safety and quality of the food is a potential innovation area in the packaging industry.
Industries Being Reshaped
- Food and Beverage
- The food and beverage industry can explore the opportunity to create homestyle ethnic recipe meals catering to the grab 'n' go food market.
- Packaging
- The packaging industry can focus on developing sustainable, microwave-friendly packaging that enhances the convenience factor of meal options.
- Ethnic Food
- There is potential in the ethnic food industry to provide consumers with homestyle ethnic meal options that are both convenient and authentic.
