The Just Be Nice creative agency in Moscow, Russia, has conceptualized the packaging for Q12 Ice Cream, which offers products that are both indulgent, and that have some nutritious qualities.
The high protein diet is still highly popular among consumers, and brands are taking advantage of that fact by incorporating it into even the most unlikely food products — in this case, ice cream. The Q12 Ice Cream brand specializes in desserts that are relatively low in calories and high in protein, and offers a range of flavors including Chocolate, Passionfruit, Pistachio and Strawberry.
The packaging for the products themselves comes in the form of vividly colored takeout-like boxes, making them easy to eat straight from the pack.
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