In response to consumer demand, discount supermarket chain Aldi is introducing 'Earth Grown' as its new line of vegan and vegetarian products. The free-from product collection includes a range of items that are made without animal products like eggs and gelatin, including everything from vegan mozzarella-style cheese and meatless meatballs to globally inspired Thai Veggie Burgers and Asian Veggie Burgers. The chilled Earth Grown range offers a convenient way for all consumers to enjoy convenient, plant-powered meals.
With an ever-increasing demand for plant-based, cruelty-free products brands and retailers are responding to consumers by offering a greater number of healthy, vibrant food options. In the past year alone, major pizza chains have committed to offering vegan cheese options on their menu, while meatless burgers are in high demand from popular fast food chains.