The Open Nature products have been redesigned and revived by Albertsons to give the private label brand a more applicable profile for health-conscious shoppers to try out. The brand is introduced 12 plant-based products that come in five varieties including Coconut Yogurt Alternatives, Cream Cheese Alternatives, Shredded Cheese, Oat Frozen Desserts and Almond Frozen Desserts. These products and more newly updated options will be heading to Albertsons Cos. banner stores including Albertsons, Safeway, Jewel-Osco, ACME, Vons and Shaw's.
Senior Vice President of Own Brands at Albertsons Cos. Brandon Brown commented on the Open Nature products saying, "As we continue to innovate and grow our portfolio, we want to ensure that our customers have diverse options, high-quality products and thoughtfully chosen ingredients at accessible prices.”
Why This Trend Is Growing
- Plant-based Products
- Innovative product lines to cater to a growing interest in plant-based options could be a competitive advantage for businesses.
- Private Label Brands
- The expansion of private label brands gives retailers more control, with increased potential for margin production.
- Health-conscious Shoppers
- Businesses that prioritize consumer health will benefit from an emerging market of health-conscious consumers.
Industries Being Reshaped
- Grocery
- Innovative products and exclusive brands have the potential to differentiate businesses in a highly competitive industry.
- Food
- The food industry can benefit from offering more plant-based options, especially in a market that values natural and healthy ingredients.
- Retail
- Retailers who improve their private label brands and market them to the right consumers can increase consumer loyalty and profitability.
