Cheesy Lava Crust Pizzas

The Pizza Hut Epic Cheesy Lava Pizza is Available in Singapore

The lava cake is a popular dessert at many restaurants and might've been the inspiration behind the new Pizza Hut Epic Cheesy Lava Pizza that is available exclusively in Singapore. The pizza features a crust that has been infused with cheese that is allowed to ooze out in order to draw the comparison between the fast food meal and the way that lava flows.

The pizza is topped with battered fried chicken, red capsicums, cream cheese, black pepper mayonnaise, turkey bacon and finally drizzled with more cheese sauce.

The Pizza Hut Epic Cheesy Lava Pizza has been announced as a limited-edition pizza that has been created as a promotion for the release of Spider-Man: Homecoming that's set to launch this summer.

Cheesy Lava Crust Pizzas
Opportunity for restaurants to experiment with unique and indulgent pizza crusts infused with cheese.
Lava-inspired Food
Exciting opportunity for food brands to create lava-inspired menu items for a unique food experience.
Limited-edition Promotional Food
Brands can take advantage of limited-edition food promotions tied to popular movies or events for increased customer engagement.

Industries Being Reshaped

Fast Food
Fast food chains can explore cheesy lava crust pizza options to attract customers looking for unique and indulgent dining experiences.
Restaurant
Restaurants can tap into the trend of lava-inspired food to create innovative dishes that attract food enthusiasts seeking new and exciting culinary experiences.
Movie Industry
Movie studios can partner with food brands to create limited-edition promotional food items that capitalize on the buzz generated by upcoming movie releases.
SCORE
1.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 13%
Activity 21%
Freshness 8%