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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,884 more

Affordable Foodie

Brands are offering creative and cost-effective menu options, targeted at Gen Z

Trend - Food companies are attempting to cater to younger demographics by building menus that boast interesting experiences in affordable ways. Pertaining to cuisine, aesthetics, or both, the emphasis is placed on fresh, healthy, and local food, as well as on sharable plates.

Insight - Gen Z consumers are growing up in a cultural Zeitgeist that is defined by things like globalized diversity and the wellness movement. As a result, members of this demographic are showcasing an adventurous spirit, pertaining to the products and services they opt-in for. Given that many have not fully come into their buying power yet, Gen Z consumers are looking for affordability when considering an adventurous or health-focused experience.
Workshop Question - How can you revamp your product/service to be more affordable to Gen Z consumers?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
59,705 Total Clicks
Date Range:
Jan 19 — Aug 20
Trending:
This Quarter and Warm
Consumer Insight Topics:

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