Brands are offering creative and cost-effective menu options, targeted at Gen Z
Trend - Food companies are attempting to cater to younger demographics by building menus that boast interesting experiences in affordable ways. Pertaining to cuisine, aesthetics, or both, the emphasis is placed on fresh, healthy, and local food, as well as on sharable plates.
Insight - Gen Z consumers are growing up in a cultural Zeitgeist that is defined by things like globalized diversity and the wellness movement. As a result, members of this demographic are showcasing an adventurous spirit, pertaining to the products and services they opt-in for. Given that many have not fully come into their buying power yet, Gen Z consumers are looking for affordability when considering an adventurous or health-focused experience.
Insight - Gen Z consumers are growing up in a cultural Zeitgeist that is defined by things like globalized diversity and the wellness movement. As a result, members of this demographic are showcasing an adventurous spirit, pertaining to the products and services they opt-in for. Given that many have not fully come into their buying power yet, Gen Z consumers are looking for affordability when considering an adventurous or health-focused experience.
Workshop Question - How can you revamp your product/service to be more affordable to Gen Z consumers?
Trend Themes
1. Affordable Foodie Menus - Food companies are building menus that boast interesting experiences in affordable ways for adventurous and health-focused Gen Z consumers.
2. Convenience-focused Food Apps - Apps from health food chains like Sweetgreen are allowing Millennials and Gen Zers to skip lines, save money, and place orders ahead of time.
3. Streamlined Ethnic Takeout Menus - Streamlined takeout concepts like Peter Serpico's Pete's Place are offering affordable, authentic Korean cuisine to meet growing consumer desires for casual takeout options.
Industry Implications
1. Food Delivery & Takeout - As consumers increasingly opt for takeout, affordable options and streamlined menus cater well to their desires.
2. Fast Food & Casual Dining - Fast food chains embracing luxe limited time offers that bridge the gap between fast food and fine dining have an opportunity to tap into consumer demand for affordable luxury.
3. Retail Grocers & Meal Kits - Affordable at-home dining meal bundles like Waitrose's 2021 Valentine’s Day meal deal are being offered by retail grocers to aging populations and consumers seeking elevated at-home experiences.
8 Featured, 72 Examples:
115,903 Total Clicks
Date Range:
Jan 19 — Feb 23
Trending:
Warm
Consumer Insight Topics:
