Category
Fashion
Scaled Restraint
Trend cluster
Category
Açaí
Cosmetic
Açaí is incorporated into makeup products to enhance their benefits.
3.0
Trend score
Trend
What is the Açaí Cosmetic trend?
Açaí Cosmetic: Known for being a "superfood," açaí berries are now being incorporated into cosmetic items in order for brands to tout their benefits past masking imperfections. Products incorporating the superfood range from foundations to mineral powders.
Insight
The consumer insight behind the Açaí Cosmetic trend
When it comes to cosmetic products, consumers are looking to save time on self-care by prioritizing products with beneficial ingredients that simultaneously mask imperfections and enhance preferred features. Where before makeup was primarily used to transform the appearance immediately, it's now also used as a supplement to skincare so that consumers can feel better about purchasing these items and wearing them on a regular basis.
Trend themes
Themes within the Açaí Cosmetic trend
Three behaviours holding the trend together01
Skincare-like Cosmetics
Makeup products are becoming more of a skincare solution, incorporating beneficial ingredients and multitasking formulas to enhance skin health and appearance.
02
Nourishing Lip Products
Lip products are being developed with a focus on nourishing and hydrating ingredients, offering targeted solutions to address specific concerns and nourish the delicate lip area.
03
Superfood Incorporation in Cosmetics
Superfoods such as acai berries are being incorporated into cosmetic products for their beneficial properties, turning makeup into a supplement to skincare.
Industry implications
What the Açaí Cosmetic trend means for industry
Where the trend changes the playbookFor
Beauty and Skincare
The beauty and skincare industry is constantly evolving, and with the trend towards skincare-like makeup, there are many opportunities for disruptive innovation.
For
Superfood and Health Foods
As superfoods continue to gain popularity and recognition for their benefits, companies in the health foods industry can explore the incorporation of these ingredients into products beyond food items.
For
Packaging and Sustainability
With the rise of consumer demand for sustainable and eco-friendly products, companies in the packaging industry can innovate to create innovative and environmentally friendly solutions for cosmetic products.
Workshop question
How is your brand enhancing the benefits and functions of its product/service?
Trend signals
Trend signals for Açaí Cosmetic
Trend score 3.0 out of 10, from popularity 47%, activity 33%, freshness 9%.
Popularity47%
Activity33%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Açaí Cosmetic trend
4 featured examples from May 16, 2019 to Mar 4, 2020CategoryFashion
Antioxidant-Rich Hydrating Lip Balms
Ciate's Fruit Burst Lip Oil Collection Nourishes Your Lips
Opportunity for cosmetic brands to expand their lip care portfolios with hydrating lip oils that cater to different lip concerns.
CategoryFashion
Light-Diffusing SPF Foundations
The Shade and Illuminate Soft Radiance Foundation is Nourishing
Opportunity for beauty brands to innovate and create makeup products that go beyond traditional coverage and offer skincare benefits.
CategoryFashion
Antioxidant-Packed Mineral Powders
Priori Skincare's Mineral Powder Has 30 Potent Antioxidants
The beauty and skincare industry can explore the use of antioxidant-infused powders that combine makeup and skincare benefits.
CategoryFashion
Hydrating Skincare Cosmetics
The Conceal & Hydrate Concealer & Foundation Contains Hyaluronic Acid
Opportunities to create more skincare-infused makeup products to cater to consumers who prioritize both beauty and skincare
