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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,884 more

Açaí Cosmetic

Açaí is incorporated into makeup products to enhance their benefits

Trend - Known for being a "superfood," açaí berries are now being incorporated into cosmetic items in order for brands to tout their benefits past masking imperfections. Products incorporating the superfood range from foundations to mineral powders.

Insight - When it comes to cosmetic products, consumers are looking to save time on self-care by prioritizing products with beneficial ingredients that simultaneously mask imperfections and enhance preferred features. Where before makeup was primarily used to transform the appearance immediately, it's now also used as a supplement to skincare so that consumers can feel better about purchasing these items and wearing them on a regular basis.
Workshop Question - How is your brand enhancing the benefits and functions of its product/service?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
27,408 Total Clicks
Date Range:
May 19 — Aug 20
Trending:
This Quarter and Mild
Consumer Insight Topics:

Featured Examples

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