Category
Fashion
Scaled Restraint
Trend cluster
Category
Mood
Cosmetic
Mainstream cosmetic brands tap into the power of aromatherapy.
3.6
Trend score
Trend
What is the Mood Cosmetic trend?
Mood Cosmetic: With smaller artisanal brands known for their focus on aromatherapy becoming more popular, corporations with more mainstream audiences are taking notes. These brands are now offering cosmetic items with mood-boosting benefits.
Insight
The consumer insight behind the Mood Cosmetic trend
As consumers turn to beauty and self-care rituals that prioritize function as much as they do overall experience, they're more likely to seek out smaller brands that have the capacity to innovate in the wellness space. With large traditional organizations typically lagging when it comes to experimentation and experience over function and branding alone, consumers seek out brands that prioritize their more modern preferences.
Trend themes
Themes within the Mood Cosmetic trend
Three behaviours holding the trend together01
Aromatherapy in cosmetics
With smaller artisanal brands known for their focus on aromatherapy becoming more popular, corporations with more mainstream audiences are taking notes.
02
Crystal-infused skincare
A variety of brands are creating products that offer a practical way for consumers to indulge in luxurious self-care rituals.
03
Mood-boosting facial mists
As consumers turn to beauty and self-care rituals that prioritize function as much as they do overall experience, they're more likely to seek out smaller brands that have the capacity to innovate in the wellness space.
Industry implications
What the Mood Cosmetic trend means for industry
Where the trend changes the playbookFor
Beauty and Personal Care
Innovation in the beauty and personal care industry can create opportunities to offer mood boosting cosmetic and personal care products.
For
Wellness
The trend towards mood-boosting cosmetics points to an increased demand for wellness products that prioritize emotional needs.
For
Luxury
By incorporating unique and indulgent ingredients like crystals and aromatherapy, brands can create new products that tap into the growing market demand for luxury self-care.
Workshop question
How is your brand appealing to more unique tastes and preferences?
Trend signals
Trend signals for Mood Cosmetic
Trend score 3.6 out of 10, from popularity 56%, activity 44%, freshness 9%.
Popularity56%
Activity44%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Mood Cosmetic trend
4 featured examples from Jul 25, 2019 to Aug 6, 2020CategoryFashion
Stimulating Wasabi Shampoos
Lush Cosmetics' Stimulating Shampoo Promotes Hair Growth
Natural hair care products companies can disrupt the market by creating natural hair growth boosting shampoos with soothing aromas.
CategoryFashion
Hydrating Mood Mists
e.l.f. Cosmetics' Facial Oil Mists Focus on Calming, Energizing & More
The beauty industry is poised to capitalize on the demand for customizable and sensory skincare, with opportunities in product development and marketing.
CategoryFashion
Mood-Altering Face Mists
St. Ives' Face Mists are Hydrating, Relaxing and Energizing
Skincare brands can capitalize on the trend by incorporating mood-boosting fragrances in their products.
CategoryFashion
Crystal-Infused Cleansing Bars
The Rose Quartz + Charcoal Facial Cleansing Bar Inspires Self-Love
Beauty and Skincare industry has an opportunity to develop crystal-infused and mood-boosting products that create a luxurious self-care ritual.
