Standard home fitness experiences are adapted with virtual reality
Trend - The incorporation of VR into home fitness systems and experiences is on the rise, with everything from treadmills to stationary bikes being adapted with enhanced virtual features for users to enjoy.
Insight - As home workouts become more popular, either by necessity or for the sake of convenience, consumers are looking for ways to maintain the motivation that's easier to come by at the gym or in workout classes. Thus, they're gravitating toward both effective and interesting workouts that keep them on a consistent schedule.
Insight - As home workouts become more popular, either by necessity or for the sake of convenience, consumers are looking for ways to maintain the motivation that's easier to come by at the gym or in workout classes. Thus, they're gravitating toward both effective and interesting workouts that keep them on a consistent schedule.
Workshop Question - How is your brand prioritizing experience for its customers?
Trend Themes
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Incorporation of VR in Home Fitness Systems — Home workouts are becoming increasingly more popular, driving demand for innovative and engaging virtual reality fitness experiences in the home space.
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Subscription-based Virtual Reality Fitness Apps — Subscription-based virtual reality fitness apps, such as Supernatural, are disrupting the fitness industry by offering dynamic full-body and immersive workouts that can be enjoyed in the comfort of your own home.
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Dynamic Resistance Training in Virtual Reality — Partnerships such as EoS Fitness and Black Box VR are fusing dynamic resistance training with immersive virtual reality technology to create a new category of high intensity workouts.
Industry Implications
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Virtual Reality Fitness Industry — From incorporating VR into home fitness systems to developing innovative subscription-based apps, this industry is disrupting traditional gym and fitness experiences.
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Wearable Fitness Tech Industry — Wearable technology that tracks hand and body motions, heart rate, and metabolic rates is an important component for immersive virtual reality workouts and has been incorporated into VR resistance workouts.
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Cycling Industry — Companies such as Blync and VirZOOM are tapping into the cycling industry by offering innovative bike controllers that enable users to enjoy interactive rides from the comfort of their own home.
