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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,884 more

Cinematic Ad

Commercials take on new and distinct cinematic formats

Trend - Brands are getting more creative with their campaigns, taking inspiration from film and television in order to better capture consumer attention. These include commercials that have cinematic storytelling elements in them, or virtual "reality shows" that promote branded products.

Insight - For most Millennial and Gen Z consumers, quality content is extremely important for them to be drawn to a certain brand. These demographics are accustomed to self-creating and viewing peer content, and so they expect that brands are able to more authentically take content to the next level in a way that matches the ingenuity they see among peers every day. A renewed focus on the creative preferences of these generations ensures their interest in a brand.
Workshop Question - How could your brand conceptualize more creative and cinematic campaigns?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
51,898 Total Clicks
Date Range:
Nov 18 — Aug 20
Trending:
This Quarter and Mild
Consumer Insight Topics:

Featured Examples

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