Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our FREE Virtual event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,884 more

Cinematic Ad

Commercials take on new and distinct cinematic formats

Trend - Brands are getting more creative with their campaigns, taking inspiration from film and television in order to better capture consumer attention. These include commercials that have cinematic storytelling elements in them, or virtual "reality shows" that promote branded products.

Insight - For most Millennial and Gen Z consumers, quality content is extremely important for them to be drawn to a certain brand. These demographics are accustomed to self-creating and viewing peer content, and so they expect that brands are able to more authentically take content to the next level in a way that matches the ingenuity they see among peers every day. A renewed focus on the creative preferences of these generations ensures their interest in a brand.
Workshop Question - How could your brand conceptualize more creative and cinematic campaigns?
4 Featured, 36 Examples:
51,898 Total Clicks
Date Range:
Nov 18 — Aug 20
This Quarter and Mild
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

Hydrating Mood Mists
Hydrating Mood Mists
e.l.f. Cosmetics' Facial Oil Mists Focus on Calming, Energizing & More
Magical Beauty Challenges
Magical Beauty Challenges
This TikTok Beauty Challenge Spotlights the Poreless Putty Primer
Affordable CBD Skincare
Affordable CBD Skincare
e.l.f. Cosmetics' New Skincare Collection is Based Upon CBD
Burrito-Inspired Cosmetic Collections
Burrito-Inspired Cosmetic Collections
e.l.f. Cosmetics and Chipotle Collaborated on Makeup
Healthy Hand-Washing Songs
Healthy Hand-Washing Songs
e.l.f. Cosmetics' Eyes.Lips.Face.Safe Song Encourages Good Hygiene
Short-Form Viral Beauty Campaigns
Short-Form Viral Beauty Campaigns
e.l.f. Made an Original Song for Its Hashtag Challenge on TikTok
Sleek Concept SUVs
Sleek Concept SUVs
Hyundai Revealed Its Vision T Concept SUV at Automobility 2019 in Los Angeles
Hydrating Hemp Skincare
Hydrating Hemp Skincare
e.l.f. Cosmetics' Cannabis Skincare Collection Features Hemp Seed Oil
play_circle_filled Art Deco-Inspired Shipping Trucks
Art Deco-Inspired Shipping Trucks
The Hyundai HDC-6 Neptune Has a Hydrogen-Powered Design
Free Autonomous Car Rides
Free Autonomous Car Rides
Hyundai Will Launch a Free Ride-Hailing Service with Autonomous Vehicles
Adaptable Cruise Control Systems
Adaptable Cruise Control Systems
Hyundai is Creating a Smart Cruise Control Using Machine Learning
Autonomous Vehicle Collaborations
Autonomous Vehicle Collaborations
Hyundai and Aptiv Partnered to Release Autonomous Cars by 2022
Electric Racing Car Designs
Electric Racing Car Designs
Hyundai Created an EV Racing Vehicle Titled the 'Veloster N ETCR'
Non-Plug-In Hybrid Cars
Non-Plug-In Hybrid Cars
The 2020 Hyundai Sonata Will Feature a Solar Roof
Hybrid Engine Technologies
Hybrid Engine Technologies
Hyundai's Active Shift Control Reduces Gear Shift Time for Hybids
Affordable Watermelon-Infused Skincare
Affordable Watermelon-Infused Skincare
e.l.f.'s Jelly Pop Shares Hydrating Products for Under $15
Budget-Friendly Minimalist Skincare
Budget-Friendly Minimalist Skincare
e.l.f. Cosmetics' The Supers is an Affordable Skincare Routine
play_circle_filled Socially Inspiring Grooming Campaigns
Socially Inspiring Grooming Campaigns
Gillette's Campaign Film Speaks to Its Young Male Audience
Multi-Sensory Holiday Markets
Multi-Sensory Holiday Markets
Paco Rabanne is Creating a Millennial-Targeted Fragrance Market
70s Magazine-Themed Editorials
70s Magazine-Themed Editorials
Gucci Highlights Two Chunky Sneakers in the Cruise 2019 Capsule
play_circle_filled Festively Creative Holiday Ads
Festively Creative Holiday Ads
The 2018 Apple Holiday Commercial Boast Pixar-Style Animations
Flavor-Focused Spirit Ads
Flavor-Focused Spirit Ads
'Unmistakably Tanqueray' Plays off the Iconic Flavor of this Brand's Gin
Adorable Lonely Bear Ads
Adorable Lonely Bear Ads
Walmart's 'Bring Holiday Magic Home' Follows a Lonely Teddy Bear
Equality-Focused Open Letter Ads
Equality-Focused Open Letter Ads
ThirdLove Wrote a One-Page Open Letter in the New York Times
play_circle_filled Story-Based Diversity Campaigns
Story-Based Diversity Campaigns
P&G Produces Thought-Provoking, Sincere & Experience-Based Videos
play_circle_filled Diversity-Pushing Marketing Initiatives
Diversity-Pushing Marketing Initiatives
MEC Pledges to Diversify the Outdoor Industry
play_circle_filled Incentivized Shopping Campaigns
Incentivized Shopping Campaigns
Burger King's Whopper-Shopper Helps Consumers Shop Online and Save
Vintage Fast Food Ads
Vintage Fast Food Ads
McDonald's Celebrates Its Iconic Burger with a Retro Twist by TBWA\Paris
play_circle_filled Dual Digital Storytelling Campaigns
Dual Digital Storytelling Campaigns
Movistar's Perspectives Campaign Raises Awareness of Bullying
play_circle_filled Definition-Evolving Video Campaigns
Definition-Evolving Video Campaigns
Bonobos' Empowering Project is About What Masculinity Means
play_circle_filled Sporty Safe Driving Campaigns
Sporty Safe Driving Campaigns
Uber Brazil Raises Awareness About How Dangerous Phones Can Be
play_circle_filled Emotional Dementia Awareness Campaigns
Emotional Dementia Awareness Campaigns
Bryan Cranston Narrates an Emotive Video About Dementia
Design-Centric Concept Cars
Design-Centric Concept Cars
The Hyundai Le Fil Rouge Promises Amazing Design in Hyundai's Future
play_circle_filled Stereotype-Fighting Ads
Stereotype-Fighting Ads
Harry's 'A Man Like You' Ad Questions What Constitutes Masculinity
play_circle_filled Mindful Male-Targeted Lifestyle Campaigns
Mindful Male-Targeted Lifestyle Campaigns
Lululemon Targets Men with Its 'Strength to Be' Campaign
Dad Joke Ad Campaigns
Dad Joke Ad Campaigns
These Humorous PSAs Highlight the Importance of a Father's Involvement