Category
Lifestyle
Assisted Choices
Trend cluster
Category
Snack-Inspired
Cheese
Brands are infusing distinct flavors into standard cheese products.
3.5
Trend score
Trend
What is the Snack-Inspired Cheese trend?
Snack-Inspired Cheese: Sweet or sour, brands with cheese products are incorporating snack flavors—whether it's chips, chocolate, popular desserts, or something else—into their recipes. Spanning from spreadable cheeses to cheese sauces in popular dishes such as mac and cheese, these flavor hybrids bring something new to the consumption experience.
Insight
The consumer insight behind the Snack-Inspired Cheese trend
When looking to indulge, more adventurous consumers tend to opt-in for novelty flavors that promise them a new tasting experience, creating a demand for a diverse market with unconventional options. Driven not only by a sense of curiosity about a particular flavor, this desire manifests as consumers attempt to expand on traditional offerings without staying too far from the satisfaction of their favorite go-to indulgences.
Trend themes
Themes within the Snack-Inspired Cheese trend
Three behaviours holding the trend together01
Snack-Inspired Cheese
Cheese brands are incorporating snack flavors into their products, creating a demand for a market with unconventional options.
02
Texture Innovation in Dairy Products
Incorporating texture innovations in cottage cheese products has opened up the market to more adventurous and texture-sensitive consumers.
03
Confectionery-Inspired Dairy Products
Collaborations between dairy and confectionery brands, such as Philadelphia and Cadbury, are creating new and interesting flavor profiles for dairy products.
Industry implications
What the Snack-Inspired Cheese trend means for industry
Where the trend changes the playbookFor
Dairy Industry
The dairy industry can leverage these trends to expand their product offerings and attract more adventurous consumers.
For
Snack Food Industry
Snack food companies can partner with cheese brands like Utz and Zapp's to expand their market reach and create new products.
For
Confectionery Industry
Confectionery companies can leverage collaborations with dairy brands to create new and unique flavor profiles for dairy products.
Workshop question
Conceptualize a hybrid product with flavors, borrowed from an adjacent industry.
Trend signals
Trend signals for Snack-Inspired Cheese
Trend score 3.5 out of 10, from popularity 57%, activity 40%, freshness 9%.
Popularity57%
Activity40%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Snack-Inspired Cheese trend
4 featured examples from Nov 11, 2019 to Aug 7, 2020CategoryMarketing
Chocolate-Inspired Cream Cheeses
Philadelphia and Cadbury Partnered for a New Cream Cheese Flavor
Collaborations between food brands can result in new and exciting taste experiences for consumers.
CategoryLifestyle
Chip-Inspired Frozen Appetizers
These Appetizers Capture the Flavors of Chips & Cheese Balls
Opportunity for frozen food companies to tap into the demand for unique and flavorful appetizers.
CategoryLifestyle
Snack-Inspired Macaroni Meals
Cheetos Mac 'n Cheese Appeals to Snackers Who Love Cheesy Flavors
Opportunity for snack food companies to expand their product lines with snack-inspired macaroni and cheese products.
CategoryLifestyle
Smooth Cottage Cheese Cups
DairyPure Smooth Cottage Cheese Snacks Offer a New Texture Experience
The dairy industry can capitalize on the trend of smooth cottage cheese snacks by expanding their product offerings and appealing to new consumer preferences.
