Snackers who love products from Utz and Zapp’s will now find that they can enjoy frozen appetizers from Monogram Foods featuring the same flavors. Recognizing that a high percentage of consumers prefer to snack throughout the day, the brands entered a licensing agreement with Monogram Foods to share a unique taste of Zapp’s potato chips and Utz Cheese Balls.
While Zapp’s Boudin Balls feature Cajun-style seasoning, andouille sausage and rice, the Zapp’s Fried Pickles feature the brand's iconic Voodoo seasoning—plus an extra packet for those who can't get enough of the flavor. There's also the Zapp’s Pimento Cheese Stuffed Jalapeño Peppers and the Utz Cheese-Filled Cheese Balls, which were carefully created to mimic the shape, color and flavor of the beloved cheese ball snack with melted cheese inside.
Image Credit: Monogram Foods
Why This Trend Is Growing
- Frozen Appetizers with Chip Flavors
- Opportunity for frozen food companies to create unique appetizers that capture the flavors of popular chip brands.
- Licensing Agreements for Snack Flavors
- Opportunity for snack brands to enter licensing agreements with food companies to expand their flavor profiles into new product categories.
- Mimicking Snack Flavors in New Products
- Opportunity for food companies to create new products that replicate the taste, shape, and color of popular snack foods.
Industries Being Reshaped
- Frozen Food Industry
- Opportunity for frozen food companies to tap into the demand for unique and flavorful appetizers.
- Snack Food Industry
- Opportunity for snack brands to collaborate with food companies and expand their flavor offerings beyond traditional snack products.
- Food Manufacturing Industry
- Opportunity for food manufacturers to develop innovative products that replicate the taste and texture of popular snacks, appealing to a wider consumer base.
