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Gaviscon's Summer Food Tour Promotes Heartburn Management

 - Jul 30, 2018
References: gaviscon & lbbonline
Heartburn and indigestion relief brand Gaviscon is reaching out to Millennial consumers in an unusual way with a summer food tour, a food truck and a 'pH Neutral' menu.

In response to the fact that consumers as young as 23 on average begin experiencing heartburn yet there are few who decide to address the issue, Gaviscon created a fun experience as part of its new 'Go On' campaign. An unmissable neon food truck will be making late-night stops at various attractions and festivals, encouraging consumers to keep the party going into the evening, all the while enjoying food and drinks without the physical discomfort.

The pH Neutral menu from Gaviscon includes inventive items such as a watermelon burger, a hazelnut fried fish sandwich, burnt chipotle broccoli tacos and zucchini fries.