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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,884 more

Low-Alcohol Bar

Bars that prioritize low or non-alcoholic beverages appeal to Gen Z consumers

Trend - Known to drink less than their predecessors, Gen Z is being targeted by brands that are focused on low-alcohol experiences. Instead of the traditional alcohol-fueled bar experience, emerging spaces are offering bars that have low-alcohol or non-alcohol cocktails.

Insight - Gen Z consumers of legal drinking age are known to drink less than Millennials, who already drink less than preceding generations. Thus, their social experiences are less centered around alcohol, but the traditional modes of socializing are still relevant--including going out to consume food and drinks. Brands that are able to prioritize a more health conscious approach to socialization while fusing tradition are appealing to Gen Z consumers.
Workshop Question - How is your brand drawing in Gen Z customers?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 33 Examples:
25,237 Total Clicks
Date Range:
Jul 19 — Aug 20
Trending:
This Quarter and Warm
Consumer Insight Topics:

Featured Examples

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