Category
Tech
Delegated Interfaces
Trend cluster
Category
Plant-Based
AI
Vegan brands are elevating their products with the help of artificial intelligence.
4.1
Trend score
Trend
What is the Plant-Based AI trend?
Plant-Based AI: Brands in the plant-based category are developing their own technology or partnering up with a specialized company in order to bring the integrity of their vegan products to a new level. In this space, artificial intelligence is used to determine the best ingredients and recipe ratios for optimal consumer experience, especially when it comes to texture and health benefits.
Insight
The consumer insight behind the Plant-Based AI trend
Through a combination of wanting to be healthier in their lifestyle choices and determined to lessen their carbon footprint in light of climate change, many contemporary consumers are limiting their intake of animal-based products or switching to a vegan diet altogether. As this proves to be a challenge for some, individuals look for a seamless introduction into the plant-based experience as they attempt to embrace more sustainable alternatives. In this space, many emphasize the need for flavor and texture since it is an important part in their ability to enjoy their meal.
Trend themes
Themes within the Plant-Based AI trend
Three behaviours holding the trend together01
AI-Driven Plant-Based Products
The combination of AI and plant-based products is being used to create diverse and sustainable offerings that replicate animal-derived foods and support ethical and health-conscious consumer choices.
02
Ingredient Analysis Through AI
AI-generated flavors and ingredient analytics offer opportunities for developing new taste profiles, enhancing existing products, and streamlining R&D processes.
03
Menu Scanning with AI Tech
AI-powered apps and portals are addressing the information gap in the food industry by scanning menus and providing personalized dietary recommendations to people with specific needs.
Industry implications
What the Plant-Based AI trend means for industry
Where the trend changes the playbookFor
Food & Beverage Industry
The food & beverage industry can leverage AI-powered ingredient analysis and formulation to develop new plant-based products that cater to evolving consumer needs, and provide personalized dietary options through menu scanning services.
For
Artificial Intelligence Industry
AI has immense potential for developing solutions and applications that enhance and optimize plant-based food offerings through flavor profiling, recipe generation, and ingredient discovery.
For
Health & Wellness Industry
The health & wellness industry can capitalize on the growing demand for sustainable and ethical food choices by partnering with AI-driven startups to develop innovative plant-based products that prioritize consumer health and nutrition needs.
Workshop question
How might you elevate the integrity of your vegan product?
Trend signals
Trend signals for Plant-Based AI
Trend score 4.1 out of 10, from popularity 68%, activity 40%, freshness 15%.
Popularity68%
Activity40%
Freshness15%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Plant-Based AI trend
7 featured examples from Aug 5, 2020 to Mar 14, 2023CategoryBusiness
AI-Driven Plant-Based Products
Kraft Heinz and NotCo are Launching a New Joint Venture
The CPG industry will benefit from the innovation opportunities in plant-based products brought about by AI technology.
CategoryTech
Ingredient-Analyzing Software
JourneyAI Helps Brands Find the Perfect Ingredient for Their Recipes
The food and beverage industry can leverage JourneyAI's ingredient-analyzing software to optimize their product offerings and create innovative recipes.
CategoryLifestyle
Vegan Chocolate Donuts
NotCo Partnered with Dunkin' to Launch Vega Dulce de Leche Donuts
The use of artificial intelligence to create plant-based foods presents an opportunity for disruption in the food industry.
CategoryLifestyle
AI-Created Meatless Tenders
NotChicken Tenders are Made with Bamboo, Peach Powder & Fava Beans
The use of AI and unique ingredient combinations is disrupting the traditional food industry and creating new opportunities for plant-based product development.
CategoryLifestyle
AI-Created Beef Flavors
Firmenich's AI Generated a Beef Taste for Plant-Based Meat Alternatives
The flavor formulation industry is shifting to innovative AI approaches to make flavors that meet consumer demands and drive plant-based options.
CategoryLifestyle
AI-Generated Chicken Alternatives
Artificial Intelligence Technology Was Used to Create NotChicken
The food industry can take advantage of the use of AI technology to create plant-based alternatives to traditional meat products.
CategoryLifestyle
AI-Powered Menu Scanners
Honeycomb.ai Uses Artificial Intelligence to Consider Dietary Needs
Restaurants and food service companies can leverage AI-powered menu scanners to improve customer satisfaction and engagement with personalized nutrition options.
