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Plant-Based AI

Vegan brands are elevating their products with the help of artificial intelligence

Trend - Brands in the plant-based category are developing their own technology or partnering up with a specialized company in order to bring the integrity of their vegan products to a new level. In this space, artificial intelligence is used to determine the best ingredients and recipe ratios for optimal consumer experience, especially when it comes to texture and health benefits.

Insight - Through a combination of wanting to be healthier in their lifestyle choices and determined to lessen their carbon footprint in light of climate change, many contemporary consumers are limiting their intake of animal-based products or switching to a vegan diet altogether. As this proves to be a challenge for some, individuals look for a seamless introduction into the plant-based experience as they attempt to embrace more sustainable alternatives. In this space, many emphasize the need for flavor and texture since it is an important part in their ability to enjoy their meal.
Workshop Question - How might you elevate the integrity of your vegan product?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 40 Examples:
40,001 Total Clicks
Date Range:
Sep 18 — Oct 20
Trending:
This Quarter and Average
Consumer Insight Topics:

Featured Examples

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