Firmenich's AI Generated a Beef Taste for Plant-Based Meat Alternatives
Laura McQuarrie — October 2, 2020 — Lifestyle
References: firmenich & prnewswire
Perfume and taste company Firmenich is introducing an innovative beef taste, created by AI, that can be used in plant-based meat alternatives. The AI-generated flavor is said to have a "lightly grilled beef taste" and it was created in collaboration with Microsoft. Leveraging Firmenich's broad raw material database, the innovative AI-created flavor is said to make the most of "Firmenich's unique palette of ingredients and SmartProteins expertise in plant-based protein alternatives."
Artificial intelligence is being used to create everything from new food formulations to inventive recipes, scents and flavor profiles, changing the way a variety of products are created in response to consumer demand. As Firmenich Flavors President Emmanuel Butstraen explains, "The exciting addition of AI allows us to better leverage different raw materials and explore new creative leads."
Image Credit: Firmenich
Artificial intelligence is being used to create everything from new food formulations to inventive recipes, scents and flavor profiles, changing the way a variety of products are created in response to consumer demand. As Firmenich Flavors President Emmanuel Butstraen explains, "The exciting addition of AI allows us to better leverage different raw materials and explore new creative leads."
Image Credit: Firmenich
Trend Themes
1. AI-sourced Flavors - AI-generated flavors are disrupting the food industry in terms of flavor formulations and plant-based alternatives.
2. Smartproteins - Emerging trends in plant-based protein alternatives utilizing AI allows for unique palette combinations and disruptive innovation opportunities.
3. Creative AI - Artificial intelligence is shaking up traditional product development processes to create innovative scents, recipes, and flavors.
Industry Implications
1. Flavors and Fragrances - The flavor formulation industry is shifting to innovative AI approaches to make flavors that meet consumer demands and drive plant-based options.
2. Plant-based Protein - There is a growing market to cater to consumers looking for plant-based protein alternatives with more complex flavors that can be achieved through AI-assisted experimentation.
3. Food Technology - In the food industry, AI-inspired creativity is seen as an opportunity to uncover fresh product development pathways and disruptive innovation potential.
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