Desperados Virgin 0.0%, a new non-alcoholic beverage from the popular Heineken-owned brand, is helping consumers kickstart their wellness resolutions. Boasting the tagline "Live Today, Love Tomorrow", this new beverage innovation hopes to make its impact on the alcohol-free sector, presenting the average drinker with more choice when it comes to non-alcoholic beverages.
According to Diederik Vos, Desperados' Brand Director, “Desperados is a brand defined by its boundary-pushing spirit and the launch of Desperados Virgin 0.0% is a major strategic next step on this exciting journey." Last year, this innovation saw great success at its launch in France, prompting a swift global rollout. Those in Poland, The Netherlands, and Belgium will be able to purchase the new drink by February, with other regions following suit throughout the year.
Image Credit: Desperados