Melonade is Made with Melons Grown in South-Eastern France
Laura McQuarrie — July 8, 2019 — Lifestyle
References: proofdrinks & thespiritsbusiness
Melonade is a fruit aperitif that is said to be made from a recipe created by French monks and features a recipe that uses melons that are grown in the town of Cavaillon in the south-east of France. Melonade, bottled at 12% ABV, offers a unique taste of France, which is often first and foremost associated with wine and grapes.
A new wave of aperitif products are being created for a fresh generation of drinkers who are interested in beverages with lower alcohol content than regular cocktails. As younger drinkers favor low-alcohol beverages and more mindful drinking experiences over stronger traditional cocktails, spirits and binge-drinking, alcohol brands are responding by creating creative aperitif options that are flavor-forward and roughly half the strength of regular spirits.
A new wave of aperitif products are being created for a fresh generation of drinkers who are interested in beverages with lower alcohol content than regular cocktails. As younger drinkers favor low-alcohol beverages and more mindful drinking experiences over stronger traditional cocktails, spirits and binge-drinking, alcohol brands are responding by creating creative aperitif options that are flavor-forward and roughly half the strength of regular spirits.
Trend Themes
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Low-alcohol Aperitifs — Opportunity for alcohol brands to capitalize on the trend of younger drinkers seeking lower alcohol content beverages.
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Mindful Drinking Experiences — Demand for aperitifs that provide flavor-forward alternatives to traditional cocktails, catering to consumers who prioritize mindful consumption.
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Creative Aperitif Options — Innovation opportunity for alcohol brands to create unique aperitif products that offer a fresh and distinct taste experience.
Industry Implications
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Alcohol — Alcohol brands can develop low-alcohol aperitifs to cater to the growing demand for lighter beverage options.
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Beverage — Opportunity for beverage companies to introduce mindful drinking experiences through the creation of flavor-forward aperitif products.
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Hospitality — Restaurants, bars, and hotels can benefit from offering creative aperitif options to attract customers seeking unique drinking experiences.
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