La Mortuacienne Cranberry Lime has been added to the brand's portfolio by Empire Bespoke Foods as an updated take on the classic refreshment that's sure to satisfy consumers of all ages. The drink is crafted with a base of locally sourced French spring water from the Jura Mountains, and boasts the flavors of cranberry and lime in the mix along with natural colors, flavors and pure cane sugar for sweetness. The drink comes in at 8.5-grams of sugar per liter, which is reported by the brand to be lower than the average lemonade that comes in at around 10-grams.
Junior Brand Manger at Empire Bespoke Foods Benjamin Moody spoke on the La Mortuacienne Cranberry Lime saying, "La Mortuacienne is a French childhood favourite, and the recipe has been unchanged for nearly a century. The new cranberry and lime compliments the range of limonades, adding a touch of theatre for those wanting to celebrate, enjoy a refreshing drink or as a mixer.”
Why This Trend Is Growing
- Updated Classic Recipes
- Refreshing beverages like La Mortuacienne Cranberry Lime offer an updated take on classic lemonades, appealing to consumers of all ages.
- Locally Sourced Ingredients
- Crafting drinks with locally sourced French spring water from the Jura Mountains taps into the trend of using regional ingredients for a more authentic taste.
- Reduced Sugar Options
- Offering lemonades with lower sugar content, like La Mortuacienne Cranberry Lime with 8.5-grams per liter, meets the demand for healthier alternatives to traditional soft drinks.
Industries Being Reshaped
- Beverage
- The beverage industry can explore the potential of updating classic recipes to create innovative and appealing drinks for consumers.
- Regional Food and Drink
- The regional food and drink industry can leverage the popularity of using locally sourced ingredients to create unique and authentic products with a sense of place.
- Health and Wellness
- The health and wellness sector can capitalize on the demand for reduced sugar options by offering beverages with lower sugar content as a healthier alternative to traditional soft drinks.
