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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,874 more

Farm Aesthetic

Consumers opt for the "cottagecore" lifestyle in an effort to dive into escapism

Trend - The "cottagecore" aesthetic has become increasingly popular among consumers. This demographic is opting to don simplified clothing like sun hats, draped muslin dresses, and peasant-inspired dresses. The cottagecore community is flourishing on social media with various influencers leading the subculture.

Insight - When things feel chaotic and out of control, consumers often revert back to what is comfortable and familiar. Due to an unstable political climate, eco-anxieties, and the adjustment to the "new normal" of COVID-19, many consumers are looking for a safe and comforting form of escape. This demographic is engaging in traditional American activities like knitting, baking, and crafting alongside their community to express tenderness, connection, and their yearning for a more idyllic life.
Workshop Question - How can your products or services reach consumers in search of escapism?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
56,484 Total Clicks
Date Range:
Jan 20 — Aug 20
Trending:
This Quarter and Average
Consumer Insight Topics:

Featured Examples

Sustainable Made-to-Order Dresses
Sustainable Made-to-Order Dresses
KITRI's Business Model Helps to Avoid Unnecessary Waste
Dress label KITRI is disrupting the traditional e-commerce clothing experience by introducing made-to-order dresses. Already, some pieces have hundreds of eager consumers on waiting lists and the... MORE
Homemade Sourdough Bread Kits
Homemade Sourdough Bread Kits
Mad Millie Debuts a 15-Minute Sourdough Bread Kit At-Home Baking
As more consumers spend time at home, many have taken up baking as a productive habit, with sourdough bread becoming a fan favorite. To cater to this growing segment of consumers, Mad Millie debuted... MORE
Elevated Farm-Inspired Apparel
Elevated Farm-Inspired Apparel
Boden Launched a Series of Romantic Pieces for Cottagecore Vibes
Boden recently unveiled a new collection of romantic apparel capturing the “cottagecore” aesthetic that’s become increasingly popular, especially after the release of Taylor Swifts... MORE
Village-Inspired Linen Dresses
Village-Inspired Linen Dresses
The Mes Demoiselles Sable Dungaree Dress Boasts a Cottagecore Look
Mes Demoiselles, the beloved Parisian fashion brand renowned for its avant-garde pieces, recently debuted the Sable Dungaree Dress, a romantic piece inspired by the increasingly popular “... MORE
Contemporary Dollhouse Clocks
Contemporary Dollhouse Clocks
Moon Picnic's Make My Day Dollhouse Encourages Hands-On Play
Moon Picnic’s Make My Day dollhouse clock encourages hands-on play and learning. The toy is handcrafted using solid beechwood that is sourced from sustainable forests and finished with non-... MORE
Western-Themed Knitting Kits
Western-Themed Knitting Kits
We are Knitters Unveiled Its New Cowgirl Collection with 3 Patterns
Knitting and crocheting have gained recent traction with more individuals looking for ways to unplug and destress. We Are Knitters, a knitting and crocheting company, is helping its customers do... MORE

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