Category
Lifestyle
Assisted Choices
Trend cluster
Category
Reusable
Loyalty
Brands are launching reusable container programs with perks for consumers.
5.8
Trend score
Trend
What is the Reusable Loyalty trend?
Reusable Loyalty: Brands and restaurants are partnering to offer specialized reusable container programs that help curb the waste produced by single-use plastics in takeout orders. Some of these initiatives carry promising perks, ultimately driving consumer loyalty—from special discounts at favorite restaurants to a seamless experience of the return process.
Insight
The consumer insight behind the Reusable Loyalty trend
Increasingly aware of the immediacy of climate change, consumers look for substantial ways to curb waste in their day-to-day, especially when they are on-the-go. As a result, individuals in this space prioritize eco-conscious solutions that are seamless and convenient. A new responsibility in their already busy lifestyles, consumers strive to keep motivated by looking for beneficial incentives, which come as an addition to their peace of mind.
Trend themes
Themes within the Reusable Loyalty trend
Three behaviours holding the trend together01
Reusable Container Programs
Brands and restaurants are partnering to offer specialized reusable container programs that help curb the waste produced by single-use plastics in takeout orders, driving consumer loyalty through perks and incentives.
02
Subscription-Based Reusable Containers
Subscription-based reusable container programs like Dispatch Goods are disrupting traditional takeout orders by offering a convenient and eco-friendly alternative, while incentivizing consumers with perks such as no extra fees for containers, monthly sustainability reports, and access to exclusive restaurant deliveries.
03
Reusable QSR Food Containers
Reusable QSR food containers, like the custom container produced by Tupperware for Tim Hortons, have the potential to reshape the quick-service industry by reducing the reliance on single-use packaging, while creating circular reuse and awareness through QR codes and pilot programs.
Industry implications
What the Reusable Loyalty trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry is actively seeking ways to reduce the impact of waste on the planet and is embracing innovative packaging solutions and sustainable initiatives.
For
Plastic and Packaging
Driven by consumer demand and government regulations, the plastic and packaging industry is evolving towards more sustainable and responsible practices, leading to disruptive innovation opportunities in reusable container programs and subscription-based services.
For
Technology and Apps
The emergence of new technologies and apps, such as the Dispatch Goods app, is making it easier for consumers to make sustainable choices, while providing valuable data and insights on the impact of consumption and waste.
Workshop question
How might you enhance your loyalty program in a way that benefits the planet?
Trend signals
Trend signals for Reusable Loyalty
Trend score 5.8 out of 10, from popularity 83%, activity 80%, freshness 10%.
Popularity83%
Activity80%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Reusable Loyalty trend
5 featured examples from Feb 21, 2020 to Nov 1, 2021CategoryEco
Reusable Fast Food Packaging
PriestmanGoode Utilizes Cocoa Bean Shells in New Innovative Project
The food packaging industry has the opportunity to innovate by developing reusable and sustainable alternatives to single-use plastic.
CategoryEco
Reusable Mug Initiatives
The NextGen Cup Challenge Shares Reusable Mugs That Can Be Borrowed
Disruptive innovation opportunity: Implement reusable packaging in the food and beverage industry to minimize single-use plastic waste.
CategoryEco
Reusable Takeout Container Programs
Wisebox is an Eco-Conscious Alternative to Regular Containers
Restaurants can reduce waste by implementing initiatives like reusable takeout container programs to attract eco-conscious customers and differentiate themselves from competitors.
CategoryEco
Subscription-Based Reusable Containers
Dispatch Goods Boasts an Eco-Friendly Food Container System
There is immense potential in the food delivery industry to expand into sustainable and eco-friendly choices by offering reusable containers for takeout.
CategoryEco
Reusable QSR Food Containers
This Reusable Tupperware Supports Loop Partner Tim Hortons
Food and beverage packaging will need to adapt to the trend towards reusable containers and circular packaging solutions, offering opportunities for new materials, technologies, a…
