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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,743 more

Waste Design

Fashion and design materials are created using food waste

Trend - The upcycling of food scraps that would typically have gone to waste is increasingly being used in materials for design-forward products and accessories. Everything from shoes to tableware are now being created using these innovative materials.

Insight - In recent years, consumers' purchase decisions have increasingly been motivated by factors like innovation and eco-friendliness. The former offers them distinct talking points for the products they choose to buy, while the latter alleviates the purchase guilt they feel in light of the environmental issues that are currently plaguing the world. People seek out interesting and eco-conscious products so they can have peace of mind when it comes to their chosen lifestyles.
Workshop Question - How could your brand better prioritize innovation and eco-friendliness simultaneously?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 34 Examples:
99,362 Total Clicks
Date Range:
May 18 — Jul 20
Trending:
Just New and Warm
Consumer Insight Topics:

Featured Examples

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