Category
Tech
Delegated Interfaces
Trend cluster
Category
Subscription
Sharing
Brands in the tech space are making it easy to share subscription passwords.
2.2
Trend score
Trend
What is the Subscription Sharing trend?
Subscription Sharing: Brands in the technology space are creating platforms to help users easily share subscription passwords in a safe and controlled way. These range from web extensions to password-managing apps and enable users to share content on streaming profiles.
Insight
The consumer insight behind the Subscription Sharing trend
As consumers spend more time consuming content on a plethora of streaming services, many view these streaming services as a shared commodity rather than a proprietary resource. Specifically, Millennial and Gen Z consumers that have grown up with unprecedented access to free streaming and mass file-sharing. As a result, brands are jumping into this sharing economy with platforms that serve the consumer's desire to safely share access to digital goods.
Trend themes
Themes within the Subscription Sharing trend
Three behaviours holding the trend together01
Subscription Sharing
As consumers view streaming services as a shared commodity, brands are creating platforms that safely share access to digital goods.
02
Two-Person Subscription Model
Brands are offering two-person subscription models for streaming services creating an opportunity for couples and roommates to save on costs.
03
Password Management
Password managing apps like Passlock can generate and store passwordsmaking it easy for users to keep track of multiple logins.
Industry implications
What the Subscription Sharing trend means for industry
Where the trend changes the playbookFor
Streaming Services
Streaming services can use subscription-sharing web extensions to offer budget-friendly bundles.
For
Cybersecurity and Password Management
The rise of password-sharing services like Keyring highlights the need to develop more secure authentication protocols and better algorithmic password protection.
For
AI-based Tools
Companies can use AI-based tools like DoNotPay to expand their offerings, such as subscription sharing extensions, by using AI to automate tasks and reduce the need for customer service.
Workshop question
How can your brand leverage the sharing economy to entice consumers?
Trend signals
Trend signals for Subscription Sharing
Trend score 2.2 out of 10, from popularity 36%, activity 21%, freshness 9%.
Popularity36%
Activity21%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Subscription Sharing trend
5 featured examples from Sep 9, 2019 to Aug 5, 2020CategoryTech
Two-Person Music Streaming
Spotify Will Launch Its Premium Duo Feature in 14 New Countries
Music streaming companies can benefit from offering personalized subscription options.
CategoryTech
Subscription Sharing Platforms
DoNotPay Now Offers a Subscription Sharing Extension
Disruptive innovation opportunity in the technology industry with the development of subscription sharing platforms and AI tools.
CategoryTech
Password Manager Apps
The Passlock App Securely Stores Your Passwords and Personal Information
The technology industry will continue to see growth in the development and implementation of password manager apps with improved usability and security features.
CategoryTech
Subscription-Sharing Web Extensions
Keyring Lets Users Share Subscriptions Without Passwords
The subscription-sharing trend driven by Keyring presents opportunities for tech companies to develop new security-focused tools and services.
CategoryTech
Streaming Service Sharing Apps
'Notopass' Lets Users Share Login Info Discreetly
Streaming services can benefit from integrating innovative user account management solutions like 'Notopass' to improve customer experience and facilitate account sharing.
