Category
Fashion
Scaled Restraint
Trend cluster
Category
Alternative
Fragrance
Fragrance packaging innovates past more classic designs or materials.
6.1
Trend score
Trend
What is the Alternative Fragrance trend?
Alternative Fragrance: The fragrance industry is being increasingly innovative in the packaging it offers, using designs and materials that forgo tradition for products that are more functional, eco-friendly or easier to travel with.
Insight
The consumer insight behind the Alternative Fragrance trend
Young Millennial and Gen Z demographics are highly motivated by design and vision when it comes to the products and services they choose to purchase. Individuals in this demographics tend to ignore tradition for aesthetics that are more unique, or that appeal to the tastes they've gained with through the influence of social media. These consumers are drawn to brands that prioritize aesthetics as much as they do function.
Trend themes
Themes within the Alternative Fragrance trend
Three behaviours holding the trend together01
Eco-Friendly Packaging
The fragrance industry moves beyond aesthetically-pleasing packaging toward functional, eco-friendly and portable options, appealing to eco-conscious consumers.
02
Natural Ingredients
More fragrance companies are committed to using sustainably sourced, natural and vegan ingredients, catering to consumers who prioritize authenticity and transparency in their purchases.
03
Refillable Options
Refillable perfume bottles are becoming increasingly popular among eco-conscious consumers looking to reduce waste and get rewarded for their sustainability efforts.
Industry implications
What the Alternative Fragrance trend means for industry
Where the trend changes the playbookFor
Beauty & Personal Care
The beauty and personal care industry can learn from the fragrance industry's eco-friendly packaging and refillable options, and cater to eco-conscious consumers across various product categories.
For
Luxury Goods
Luxury brands can implement natural ingredients and sustainable packaging to attract younger demographics, especially Millennials and Gen Z, who value sustainability and authenticity in their luxury purchases.
For
Travel
Portable and functional fragrance packaging offers opportunities to the travel industry where space and lightweight options are preferred and packaging should cater to the eco-conscious consumers looking for sustainable options.
Workshop question
How is your brand appealing to its younger customer base?
Trend signals
Trend signals for Alternative Fragrance
Trend score 6.1 out of 10, from popularity 92%, activity 81%, freshness 9%.
Popularity92%
Activity81%
Freshness9%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Alternative Fragrance trend
4 featured examples from Dec 19, 2019 to Jul 22, 2020CategoryEco
Eco Perfume Pouches
Floratropia Approaches Personal Fragrance with "More Perfume, Less Packaging"
Opportunity for brands to disrupt the perfume industry by offering eco-friendly, natural alternatives and innovative packaging solutions.
CategoryEco
Refillable Fragrance Bottles
Idôle by Lancôme Boasts Sleek, Refillable Packaging
The perfume and fragrance industry can explore refillable packaging options to meet the growing demand for sustainable products.
CategoryEco
Water-Based Fine Fragrances
Maison Sybarite's Fragrances Appeal to Eco-Conscious Consumers
Innovating traditional fragrance formulas to create water-based, cruelty-free alternatives that resonate with eco-conscious consumers.
CategoryEco
Refillable Carbon-Neutral Perfumes
Giorgio Armani My Way Uses Sustainably Sourced Ingredients
Implementing refillable packaging solutions and sustainable ingredients in the fragrance industry can present an opportunity for innovation.
