Fragrance packaging innovates past more classic designs or materials
Trend - The fragrance industry is being increasingly innovative in the packaging it offers, using designs and materials that forgo tradition for products that are more functional, eco-friendly or easier to travel with.
Insight - Young Millennial and Gen Z demographics are highly motivated by design and vision when it comes to the products and services they choose to purchase. Individuals in this demographics tend to ignore tradition for aesthetics that are more unique, or that appeal to the tastes they've gained with through the influence of social media. These consumers are drawn to brands that prioritize aesthetics as much as they do function.
Insight - Young Millennial and Gen Z demographics are highly motivated by design and vision when it comes to the products and services they choose to purchase. Individuals in this demographics tend to ignore tradition for aesthetics that are more unique, or that appeal to the tastes they've gained with through the influence of social media. These consumers are drawn to brands that prioritize aesthetics as much as they do function.
Workshop Question - How is your brand appealing to its younger customer base?
