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Alternative Fragrance

Fragrance packaging innovates past more classic designs or materials

Trend - The fragrance industry is being increasingly innovative in the packaging it offers, using designs and materials that forgo tradition for products that are more functional, eco-friendly or easier to travel with.

Insight - Young Millennial and Gen Z demographics are highly motivated by design and vision when it comes to the products and services they choose to purchase. Individuals in this demographics tend to ignore tradition for aesthetics that are more unique, or that appeal to the tastes they've gained with through the influence of social media. These consumers are drawn to brands that prioritize aesthetics as much as they do function.
Workshop Question - How is your brand appealing to its younger customer base?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
51,009 Total Clicks
Date Range:
Dec 19 — Jul 20
Trending:
This Year and Hot
Consumer Insight Topics:

Featured Examples

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