Now that the new CK ONE underwear and jeans collection has launched, Calvin Klein is introducing CK EVERYONE as a clean, environmentally conscious and genderless fragrance inspired by the original CK ONE. Alberto Morillas, the master perfumer behind the creation of the CK ONE fragrance, developed a fresh formula for a new generation that's vegan and made with both naturally derived ingredients and alcohol.
The product is packaged in a bottle with a reusable band that references the iconic waistband on Calvin Klein underwear, all of which are neatly tucked into a recyclable, folding carton containing 30% post-consumer recycled materials.
The new collection and fragrance are being introduced to the world with a campaign that shares, "I am one, I am many. I love everyone of me.”
Image Credit: Calvin Klein