Now that the new CK ONE underwear and jeans collection has launched, Calvin Klein is introducing CK EVERYONE as a clean, environmentally conscious and genderless fragrance inspired by the original CK ONE. Alberto Morillas, the master perfumer behind the creation of the CK ONE fragrance, developed a fresh formula for a new generation that's vegan and made with both naturally derived ingredients and alcohol.
The product is packaged in a bottle with a reusable band that references the iconic waistband on Calvin Klein underwear, all of which are neatly tucked into a recyclable, folding carton containing 30% post-consumer recycled materials.
The new collection and fragrance are being introduced to the world with a campaign that shares, "I am one, I am many. I love everyone of me.”
Image Credit: Calvin Klein
Key Themes Behind This Trend
- Environmentally Conscious Fragrances
- Disruptive innovation opportunities in creating fragrances made from sustainable, vegan ingredients and eco-friendly packaging.
- Genderless Fragrances
- Disruptive innovation opportunities in developing fragrances that cater to individuals beyond traditional gender norms.
- Recyclable Packaging
- Disruptive innovation opportunities in designing eco-friendly packaging solutions using post-consumer recycled materials.
Where This Applies
- Beauty and Personal Care
- Disruptive innovation opportunities in the beauty and personal care industry to create environmentally conscious and genderless fragrances.
- Fashion and Apparel
- Disruptive innovation opportunities in the fashion and apparel industry to develop fragrance-inspired collections that promote inclusivity and sustainability.
- Packaging and Sustainability
- Disruptive innovation opportunities in the packaging industry to create recyclable and environmentally friendly solutions for various products, including fragrances.
