Category
Business
Assisted Conversion
Trend cluster
Category
Delivery
Acquisitions
Food delivery services are acquiring other companies to expand reach.
2.7
Trend score
Trend
What is the Delivery Acquisitions trend?
Delivery Acquisitions: Food delivery companies are purchasing other companies in the same industry in order to increase reach. Purchasing these companies gives organizations new infrastructure that can be used to serve additional markets, without draining the resources of the original company.
Insight
The consumer insight behind the Delivery Acquisitions trend
During social distancing orders many food delivery services are experiencing an increase in demand, in part due to COVID-19, and are attempting to capitalize on this uptick. Increased capacity can help these food delivery organizations serve new markets and expand operations. If these organizations can capitalize on the changing circumstances, they could showcase adaptability in uncertain markets.
Trend themes
Themes within the Delivery Acquisitions trend
Three behaviours holding the trend together01
Industry Consolidation
Food delivery services are purchasing other companies to expand reach, consolidating the market and increasing capacity to serve new markets.
02
Integration of Services
Online delivery platforms are integrating different services to provide a one-stop-shop for consumer needs, changing the way businesses approach deliveries.
03
Contactless Delivery
The COVID-19 pandemic has led to a rise in demand for contactless delivery, leading to innovative partnerships and opportunities for businesses in the alcohol and food delivery industries.
Industry implications
What the Delivery Acquisitions trend means for industry
Where the trend changes the playbookFor
Food Delivery
Consolidation of the food delivery market through corporate purchases creates opportunities for businesses to expand and offer unique solutions to consumers.
For
Alcohol Delivery
Partnerships between ride share companies and alcohol delivery services, as well as the integration of services, provide opportunities for businesses to capitalize on the contactless delivery trend.
For
Convenience Stores
Partnerships between convenience stores and alcohol delivery services like the one between 7-Eleven and Minibar Delivery highlight the opportunities for businesses to adapt and meet consumer needs through delivery services.
Workshop question
How can your organization capitalize on COVID-19-related changes in consumer demand?
Trend signals
Trend signals for Delivery Acquisitions
Trend score 2.7 out of 10, from popularity 43%, activity 27%, freshness 10%.
Popularity43%
Activity27%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Delivery Acquisitions trend
4 featured examples from Jun 11, 2020 to Aug 17, 2021CategoryLifestyle
Alcohol Delivery Service
7-Eleven Has Partnered with Minibar Delivery in a Alcohol Delivery Pilot
Convenience stores can expand their revenue streams by partnering with third-party delivery apps to offer alcoholic beverages and snacks to customers.
CategoryLifestyle
Mobile Food Delivery Acquisitions
Grubhub Was Recently Acquired by the Just Eat Platform
The consolidation and global expansion of food delivery services present disruptive innovation opportunities for online platforms to improve efficiency, expand their customer base…
CategoryBusiness
Ride Share Alcohol Partnerships
Uber's Drizly Deal is Being Finalized
The ride share industry can explore partnerships with alcohol delivery services to offer a unique value proposition to consumers.
CategoryBusiness
Food Delivery Corporate Purchases
Foodpanda Purchased a Food Delivery Service Named Donesi.com
The food delivery industry is ripe for growth opportunities through consolidation and expansion into emerging markets.
