Category
Tech
Delegated Interfaces
Trend cluster
Category
Outdoor
Network
Routers are designed to cover extensive ground in an outdoor environment.
1.4
Trend score
Trend
What is the Outdoor Network trend?
Outdoor Network: Companies are developing widespread routers specifically for the outdoors that are able to cover more space with little to no service. Depending on the setup, the systems offer connectivity through WiFi, Ethernet, or cellular service.
Insight
The consumer insight behind the Outdoor Network trend
Adventurous consumers who enjoy the outdoors appreciate the disconnect from the world most of the time. However safety and security remain a risk, and consumers often need connectivity in case of emergencies, or to communicate with others. Consumers are ensuring connectivity in the outdoors in a reliable way through products that enhance this for a sense of security.
Trend themes
Themes within the Outdoor Network trend
Three behaviours holding the trend together01
Increased Connectivity in Outdoor Settings
Companies are developing widespread routers specifically for the outdoors that are able to cover more space with little to no service.
02
Smart Home Solutions for the Outdoors
Consumers are implementing connected security solutions and outdoor electrical plugs to keep their outdoor areas connected to their main network.
03
Rugged Networking Solutions for Adverse Conditions
Professionals and prosumers are seeking connectivity solutions that can operate in harsh environments, such as the Digi IX20 industrial LTE router.
Industry implications
What the Outdoor Network trend means for industry
Where the trend changes the playbookFor
Wireless Networking Industry
With increased demand and expansion of Wi-Fi solutions outdoors, wireless networking companies can focus on developing highly-customizable outdoor routers.
For
Smart Home Industry
Smart home companies can extend connectivity solutions to outdoor areas through smart plugs and connected security solutions.
For
Industrial Networking Industry
Industries such as construction, oil and gas, and utilities can benefit from rugged networking solutions that can operate in highly adverse conditions.
Workshop question
How can your products or services expand its accessibility?
Trend signals
Trend signals for Outdoor Network
Trend score 1.4 out of 10, from popularity 17%, activity 18%, freshness 9%.
Popularity17%
Activity18%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Outdoor Network trend
5 featured examples from Mar 8, 2019 to Jul 7, 2020CategoryTech
Configuration-Free Routers
The Tenda Nova MW6 Mesh WiFi System Covers Up to 6,000 Square Feet
Opportunity for disruptive innovation in the development of configuration-free routers and MESH technology-based solutions for enhanced connectivity.
CategoryTech
Rugged Outdoor Networking Solutions
The Digi IX20 Industrial LTE Router Withstands Harsh Weather
Opportunities for telecom companies to expand their service offerings to include rugged networking solutions for industrial and outdoor use.
CategoryTech
Customizable 12-Stream Routers
The NETGEAR Nighthawk AX12 Offers Total Coverage Indoors and Out
The customizable 12-stream routers offer total coverage indoors and outdoors, providing an opportunity for disruptive innovation in the home networking sector.
CategoryTech
Connected Outdoor Electrical Plugs
The D-Link Outdoor Wi-Fi Smart Plug is Simple to Use
Opportunity for disruptive innovation: Innovate smart home technology to include outdoor options, expanding the market and consumer possibilities.
CategoryTech
Exterior Environment Routers
The OutdoorRouter Outdoor 4G MIMO Router Has a Cellular Modem within
Telecommunication companies can leverage the demand for exterior routers with integrated cellular modems to provide reliable connectivity solutions in remote or underserved areas.
