Trend cluster
Category

Co-Ownership

Co-ownership initiatives offer adapted forms of property and product ownership.

Interceptive Faux Stair DesignsBike-Friendly Neighborhood ConceptsFlexible Ownership ApartmentsReal Estate Co-Investor AppsAccessible Art Investment Apps

Trend

What is the Co-Ownership trend?

Co-Ownership: Co-ownership opportunities are on the rise and come in a variety of forms, including car-sharing neighborhoods, co-owned apartment complexes and ownership setup spaces--all allowing people to pool resources for the sake of owning property or other investment pieces.

Insight

The consumer insight behind the Co-Ownership trend

Millennial and Gen Z consumers face limited prospects when it comes to property ownership and other forms of investments, in-part because of inflated prices, higher costs of living and stagnant wages. These demographics are increasingly concerned for their future financial status and for the current system of capitalism, and seek out alternative ways to invest in order to secure their futures.

Trend themes

Themes within the Co-Ownership trend

Three behaviours holding the trend together
01

Co-Ownership Opportunities

Millennials seek co-ownership opportunities as alternative ways to invest amidst inflated prices, higher costs of living and stagnant wages.

02

Alternative Investment Apps

'Otis' investment app disrupts artwork investments by breaking down values into smaller shares enabling people to invest as small as $25 and diversifying a consumer's investment portfolio.

03

Flexible Ownership Models

New models like Rhove and Coproperly offer flexible alternatives to buying or renting property, which promises financial benefits and better accessibility for young adults.

Industry implications

What the Co-Ownership trend means for industry

Where the trend changes the playbook
For

Real Estate

Co-ownership initiatives, alternative investment apps and flexible ownership models are disrupting traditional real estate models.

For

App Development

Technological advancements in app development are playing a key role in making co-investing in real estate accessible and manageable.

For

Sustainability and Eco-Friendly Transportation

Bike-friendly neighborhoods and eco-friendly car-sharing programs are contributing to sustainability and reducing dependence on traditional car ownership.

Workshop question

How is your brand adapting to varying generational needs?

Trend signals

Trend signals for Co-Ownership

Trend score 5.0 out of 10, from popularity 72%, activity 66%, freshness 11%.

Popularity72%
Activity66%
Freshness11%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer
Market
North America
Europe
Asia-Pacific

Evidence

Examples of the Co-Ownership trend

8 featured examples from Feb 10, 2018 to Jan 21, 2022
Interceptive Faux Stair Designs
CategoryArt & Design

Interceptive Faux Stair Designs

The Stairway House is a Multi-Generational Home Designed by Nendo

Creating innovative design solutions for multi-generational living spaces can offer architects and builders a new market to cater to.

Bike-Friendly Neighborhood Concepts
CategoryEco

Bike-Friendly Neighborhood Concepts

In Merwede, Every Three Households Shares One Car

Developing innovative neighborhoods that incorporate bike-friendly initiatives and shared ownership models to attract environmentally conscious residents.

Flexible Ownership Apartments
CategoryArt & Design

Flexible Ownership Apartments

Rhove's Model Gives Apartment Renters a Stake in the Building

The real estate industry has an opportunity to innovate by exploring new hybrid models of renting and ownership for younger generations of renters.

Real Estate Co-Investor Apps
CategoryBusiness

Real Estate Co-Investor Apps

The 'Coproperly' App Helps Buyers Find Potential Co-Investors

The real estate industry can benefit from disruptive innovation opportunities created by co-investing apps like Coproperly that simplify the process for buyers.

Accessible Art Investment Apps
CategoryLifestyle

Accessible Art Investment Apps

The 'Otis' Alternative Investment App Offers Partial Art Ownership

The 'Otis' app's alternative investment model has the potential to disrupt traditional financial services and democratize investments in art and collectibles.

Multi-Generational Subscription Housing
CategoryArt & Design

Multi-Generational Subscription Housing

Space10 & Effekt Focus on Sharing Community Resources

The real estate industry can leverage the multi-generational subscription housing trend to tap into new markets and develop more flexible and affordable housing solutions.

Dating-Style Homebuyer Events
CategoryMarketing

Dating-Style Homebuyer Events

The HSBC Home Bae Pop-Up Introduces "Speed Dating" for Co-Buyers

The co-buyer matchmaking concept can disrupt the real estate industry by introducing new models for property ownership and financing.

Eco-Friendly Car Sharing Programs
CategoryAutos

Eco-Friendly Car Sharing Programs

The Volkswagen WeShare is an Electric Car Share Program

The Volkswagen WeShare program presents disruptive innovation opportunities for electric vehicle car sharing within the automotive industry.