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Co-Ownership

Co-ownership initiatives offer adapted forms of property and product ownership

Trend - Co-ownership opportunities are on the rise and come in a variety of forms, including car-sharing neighborhoods, co-owned apartment complexes and ownership setup spaces--all allowing people to pool resources for the sake of owning property or other investment pieces.

Insight - Millennial and Gen Z consumers face limited prospects when it comes to property ownership and other forms of investments, in-part because of inflated prices, higher costs of living and stagnant wages. These demographics are increasingly concerned for their future financial status and for the current system of capitalism, and seek out alternative ways to invest in order to secure their futures.
Workshop Question - How is your brand adapting to varying generational needs?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 71 Examples:
317,525 Total Clicks
Date Range:
Jun 19 — Jan 22
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Interceptive Faux Stair Designs
Interceptive Faux Stair Designs
The Stairway House is a Multi-Generational Home Designed by Nendo
The multi-generational home layout has been a popular approach to residential architecture, especially for countries in the East, and the Stairway House by Nendo is a great example that also... MORE
Bike-Friendly Neighborhood Concepts
Bike-Friendly Neighborhood Concepts
In Merwede, Every Three Households Shares One Car
Merwede is a new bike-friendly neighborhood proposal for Utrecht that’s designed to boost Dutch biking culture. Utrecht has experimented with closing the streets of its city center to vehicles... MORE
Flexible Ownership Apartments
Flexible Ownership Apartments
Rhove's Model Gives Apartment Renters a Stake in the Building
Rhove offers an alternative to buying or renting a place of residence that promises to be particularly appealing to young adults. The start-up reimagines renters as stakeholders, recognizing that... MORE
Real Estate Co-Investor Apps
Real Estate Co-Investor Apps
The 'Coproperly' App Helps Buyers Find Potential Co-Investors
Entering the real estate market in Canada has become considerably more difficult as property prices continue to skyrocket — cue Coproperly. The new startup helps home buyers find potential co-... MORE
Accessible Art Investment Apps
Accessible Art Investment Apps
The 'Otis' Alternative Investment App Offers Partial Art Ownership
Investing in artwork is traditionally reserved for those who have the funds on hand to make the high-end purchase, but this is something the ‘Otis’ alternative investment app aims to... MORE
Multi-Generational Subscription Housing
Multi-Generational Subscription Housing
Space10 & Effekt Focus on Sharing Community Resources
Sharing community resources will not only strengthen the relationship between residents in the neighborhood, but it will also contribute to accessibility and sustainability. The project is headed... MORE
Dating-Style Homebuyer Events
Dating-Style Homebuyer Events
The HSBC Home Bae Pop-Up Introduces "Speed Dating" for Co-Buyers
In order to connect young, like-minded consumers who may be interested in purchasing a home but lack the means to do so on their own, HSBC is launching the ‘Home Bae’ event. Home Bae is... MORE
Eco-Friendly Car Sharing Programs
Eco-Friendly Car Sharing Programs
The Volkswagen WeShare is an Electric Car Share Program
The auto manufacturing company has announced its Volkswagen WeShare program, which will be a car sharing program exclusively for electric vehicles. The program will initially be launched in Berlin,... MORE

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