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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,324 more

Co-Ownership

Co-ownership initiatives offer adapted forms of property and product ownership

Trend - Co-ownership opportunities are on the rise and come in a variety of forms, including car-sharing neighborhoods, co-owned apartment complexes and ownership setup spaces--all allowing people to pool resources for the sake of owning property or other investment pieces.

Insight - Millennial and Gen Z consumers face limited prospects when it comes to property ownership and other forms of investments, in-part because of inflated prices, higher costs of living and stagnant wages. These demographics are increasingly concerned for their future financial status and for the current system of capitalism, and seek out alternative ways to invest in order to secure their futures.
Workshop Question - How is your brand adapting to varying generational needs?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
151,438 Total Clicks
Date Range:
Feb 18 — Jul 20
Trending:
This Year and Warm
Consumer Insight Topics:

Featured Examples

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