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Cash-Awarding Fitness

Fitness apps are now paying customers to exercise while using their apps

Trend - Brands are launching fitness apps that offer cash rewards for achieving fitness milestones. The activities range from walking to live-streamed fitness and encourage consumers to meet their goals for tangible rewards.

Insight - With the plethora of workout options consumers have—from live-streamed at-home fitness to outdoor fitness classes—they're facing decision fatigue when it comes to exercising. In addition, many of these activities can be costly to consumers, creating another barrier for people who may not have the means to exercise in the way that it's often promoted. These demographics are drawn to brands that offer services that help consumers maintain motivation in a way that's both affordable and easily integrated into their existing lifestyles.
Workshop Question - How can your brand leverage rewards to incentivize consumers?
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 36 Examples:
54,351 Total Clicks
Date Range:
Jun 19 — Mar 22
Trending:
Untested
Consumer Insight Topics:

Featured Examples

Walking-Rewarding Apps
Walking-Rewarding Apps
The 'Outrun' App Rewards Users for Achieving the Highest Number of Steps
The ‘Outrun’ app is a social fitness solution that will help to encourage individuals to get active by partaking in weekly challenges against friends to win a cash prize. The app will... MORE
English Weight Loss-Rewarding Programs
English Weight Loss-Rewarding Programs
HeadUp is Rewarding Healthy Lifestyle Changes with Vouchers
The British government has launched a new weight-loss program with ‘HeadUp,’ a health technology company. HeadUp was selected out of numerous contenders, each wanting to host the program... MORE
Money-Rewarding Walking Apps
Money-Rewarding Walking Apps
LifeCoin Pays Its Users for Each Step They Take While Using the App
The LifeCoin app helps users earn extra money while staying fit. For every 1,000 steps walked, the app rewards the users with one LifeCoin, and for every 2,500 LifeCoins accumulated, users will... MORE
Rewarding Fitness App Programs
Rewarding Fitness App Programs
The New Apple Watch Connected Rewards Users for Working Out
Apple is giving consumers even more reasons to work out with its new Apple Watch Connected program. At select fitness spots like Orangetheory, Basecamp, Crunch Fitness, and the YMCA, the new Apple... MORE
Cash-Awarding Fitness Apps
Cash-Awarding Fitness Apps
Healthy Wage Gives Users Cash for Weight Loss
The Healthy Wage app is a new weight management app that pays its users cash when they win weight loss challenges. The app focuses on community and encourages its users to create challenges with... MORE
play_circle_filled Motion-Detecting Fitness Apps
Motion-Detecting Fitness Apps
Fitbotic Will Pay Its Users to Work Out While Using the App
Finding the motivation to exercise has been a challenge for many during the COVID-19 lockdown, but to help users start moving, the new app Fitbotic will pay its users to work out. The motion-... MORE

Related Examples

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Exercise-Earned Rewards
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The NikePlus Upgrade is Offering Users Rewards for Certain Milestones
Runner-Rewarding Platforms
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Gamified AR Workouts
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Task-Incentivizing Apps
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Fitness-Rewarding Apps
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Rewarding Pedometer Apps
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'Sweatcoin' is an App That Turns Steps Taken into Virtual Currency