Category
Lifestyle
Assisted Choices
Trend cluster
Category
Cash-Awarding
Fitness
Fitness apps are now paying customers to exercise while using their apps.
2.1
Trend score
Trend
What is the Cash-Awarding Fitness trend?
Cash-Awarding Fitness: Brands are launching fitness apps that offer cash rewards for achieving fitness milestones. The activities range from walking to live-streamed fitness and encourage consumers to meet their goals for tangible rewards.
Insight
The consumer insight behind the Cash-Awarding Fitness trend
With the plethora of workout options consumers have—from live-streamed at-home fitness to outdoor fitness classes—they're facing decision fatigue when it comes to exercising. In addition, many of these activities can be costly to consumers, creating another barrier for people who may not have the means to exercise in the way that it's often promoted. These demographics are drawn to brands that offer services that help consumers maintain motivation in a way that's both affordable and easily integrated into their existing lifestyles.
Trend themes
Themes within the Cash-Awarding Fitness trend
Three behaviours holding the trend together01
Cash-Awarding Fitness Programs
Brands are launching fitness apps that offer cash rewards for achieving fitness milestones, which may inspire other companies to explore their own reward programs.
02
Motion-Detecting Fitness Apps
The use of motion-detecting fitness apps, like Fitbotic, offers an opportunity for companies to develop innovative features that motivate users with different coaching styles and payment plans that incentivize consistent usage.
03
Weight Loss-Rewarding Programs
Healthy Wage and HeadUp demonstrate that financial incentives can be used to improve overall health outcomes, creating a potential for companies to explore similar programs to tackle obesity, lower healthcare costs, and improve employee wellness.
Industry implications
What the Cash-Awarding Fitness trend means for industry
Where the trend changes the playbookFor
Fitness Wearables
Fitness wearables are a key driver for cash-rewarding fitness programs, as they allow for easy tracking of fitness milestones and automation of rewards.
For
Health and Wellness Services
The health and wellness industry can utilize cash-rewarding programs to provide greater accessibility to fitness services for various demographics, offering a more affordable and integrated way to maintain motivation.
For
Consumer Electronics
Consumer electronics companies have a unique opportunity to enhance their offerings with cash-rewarding fitness programs to incentivize the adoption of their products.
Workshop question
How can your brand leverage rewards to incentivize consumers?
Trend signals
Trend signals for Cash-Awarding Fitness
Trend score 2.1 out of 10, from popularity 29%, activity 22%, freshness 11%.
Popularity29%
Activity22%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Cash-Awarding Fitness trend
6 featured examples from Jun 21, 2019 to Mar 4, 2022CategoryTech
Walking-Rewarding Apps
The 'Outrun' App Rewards Users for Achieving the Highest Number of Steps
Disruptive innovation opportunity: Introducing technologies and platforms that promote physical activity and overall well-being.
CategoryLifestyle
English Weight Loss-Rewarding Programs
HeadUp is Rewarding Healthy Lifestyle Changes with Vouchers
Providing wearable technology, nutrition and weight loss plans and health coaching services.
CategoryTech
Money-Rewarding Walking Apps
LifeCoin Pays Its Users for Each Step They Take While Using the App
Opportunity for fitness and wellness companies to create innovative apps that reward users for staying active.
CategoryTech
Rewarding Fitness App Programs
The New Apple Watch Connected Rewards Users for Working Out
Fitness centers can leverage the Apple Watch Connected program to attract and retain customers by offering rewards and incentives for active participation.
CategoryTech
Cash-Awarding Fitness Apps
Healthy Wage Gives Users Cash for Weight Loss
Disruptive innovation opportunity: Integrating technology into the health and wellness sector to create innovative solutions for weight management and incentivized fitness.
CategoryTech
Motion-Detecting Fitness Apps
Fitbotic Will Pay Its Users to Work Out While Using the App
The utilization of motion-sensor technology, personalized tracking, and virtual coaching creates opportunities for technological innovation in the fitness industry.
