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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,732 more

Cash-Awarding Fitness

Fitness apps are now paying customers to exercise while using their apps

Trend - Brands are launching fitness apps that offer cash rewards for achieving fitness milestones. The activities range from walking to live-streamed fitness and encourage consumers to meet their goals for tangible rewards.

Insight - With the plethora of workout options consumers have—from live-streamed at-home fitness to outdoor fitness classes—they're facing decision fatigue when it comes to exercising. In addition, many of these activities can be costly to consumers, creating another barrier for people who may not have the means to exercise in the way that it's often promoted. These demographics are drawn to brands that offer services that help consumers maintain motivation in a way that's both affordable and easily integrated into their existing lifestyles.
Workshop Question - How can your brand leverage rewards to incentivize consumers?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 19 Examples:
13,165 Total Clicks
Date Range:
Jun 19 — Jul 20
Trending:
This Month and Untested
Consumer Insight Topics:

Featured Examples

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