Category
Business
Assisted Conversion
Trend cluster
Category
Remote
Rewards
Brands are re-creating in-office perks for remote employees amid COVID-19.
4.4
Trend score
Trend
What is the Remote Rewards trend?
Remote Rewards: As employees are required to work-from-home amid the "new normal" of COVID-19, the concept of office perks has diminished. In an effort to re-create some of the in-office benefits for employees, brands are offering meal delivery vouchers, work-from-home snack boxes, and virtual stipend cards, among other benefits.
Insight
The consumer insight behind the Remote Rewards trend
Remote work offers employees many benefits, from reduced commute times to flexible schedules. However, many workers miss the advantages that going to a physical office offers. Without any distinctions offered by employers—such as volunteer opportunities, company cars, or catered lunches—employees may turn to employers that are able to offer them rewards for their efforts. To help retain and reward employees while building a sense of corporate culture, businesses are providing alternative benefits for employees.
Trend themes
Themes within the Remote Rewards trend
Three behaviours holding the trend together01
Remote Work Perks
As employees work remotely, businesses offer alternative perks like meal delivery vouchers, work-from-home snack boxes and virtual stipend cards.
02
Virtual Fitness Classes
As gyms close due to COVID-19, businesses offer virtual fitness classes to maintain employee wellness and improve engagement.
03
Flexible Remote Employee Stipends
Businesses streamline expense processes by offering virtual cards with fixed remote employee stipends that can be allocated for Monthly Office Supplies, Monthly Social, and Monthly Snacks.
Industry implications
What the Remote Rewards trend means for industry
Where the trend changes the playbookFor
Human Resources
HR professionals can explore alternative perks and benefits to retain and engage remote employees.
For
Food and Beverage
Food and beverage companies can create meal delivery vouchers and snack boxes for remote workers to maintain their energy levels and productivity.
For
Fitness and Wellness
Fitness and wellness companies can offer virtual classes and resources to promote employee physical and mental health while working remotely.
Workshop question
How can your brand incentivize remote workers?
Trend signals
Trend signals for Remote Rewards
Trend score 4.4 out of 10, from popularity 68%, activity 53%, freshness 9%.
Popularity68%
Activity53%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Remote Rewards trend
5 featured examples from Mar 26 to Sep 29, 2020CategoryLifestyle
Work-from-Home Snack Boxes
SnackNation Curates Snacks to Nourish, Energize & Inspire
Disruptive innovation opportunity: Collaborating with companies like SnackNation to offer curated snack boxes for remote workers can expand the reach of snack subscription service…
CategoryLifestyle
Build-Your-Own Snack Boxes
SnackMagic Helps Home Offices Keep a Full Snack Stash
SnackMagic disrupts the traditional food delivery industry by focusing on customizable snack boxes for remote workers.
CategorySpecial
Remote Employee Stipends
Hoppier for Remote Employees is Flexible for Supporting Workers
Disruptive innovation opportunity: Combine financial technology and remote work needs to create a comprehensive platform for managing remote employee stipends.
CategoryLifestyle
Remote Work Fitness Perks
Pinterest Supplied Its Employees with Virtual Workouts
Technology companies can develop and offer virtual fitness platforms and wellness scheduling tools to support remote employees.
CategoryBusiness
Meal Delivery Vouchers
Uber Eats’ New Vouchers Let Employers Purchase Meals for Staff & Attendees
Food delivery services can leverage the trend of customized meal plans and scalable vouchers to attract businesses as corporate clients and offer tailored meal solutions to their…
