Brands are re-creating in-office perks for remote employees amid COVID-19
Trend - As employees are required to work-from-home amid the "new normal" of COVID-19, the concept of office perks has diminished. In an effort to re-create some of the in-office benefits for employees, brands are offering meal delivery vouchers, work-from-home snack boxes, and virtual stipend cards, among other benefits.
Insight - Remote work offers employees many benefits, from reduced commute times to flexible schedules. However, many workers miss the advantages that going to a physical office offers. Without any distinctions offered by employers—such as volunteer opportunities, company cars, or catered lunches—employees may turn to employers that are able to offer them rewards for their efforts. To help retain and reward employees while building a sense of corporate culture, businesses are providing alternative benefits for employees.
Insight - Remote work offers employees many benefits, from reduced commute times to flexible schedules. However, many workers miss the advantages that going to a physical office offers. Without any distinctions offered by employers—such as volunteer opportunities, company cars, or catered lunches—employees may turn to employers that are able to offer them rewards for their efforts. To help retain and reward employees while building a sense of corporate culture, businesses are providing alternative benefits for employees.
Workshop Question - How can your brand incentivize remote workers?
Trend Themes
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Remote Work Perks — As employees work remotely, businesses offer alternative perks like meal delivery vouchers, work-from-home snack boxes and virtual stipend cards.
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Virtual Fitness Classes — As gyms close due to COVID-19, businesses offer virtual fitness classes to maintain employee wellness and improve engagement.
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Flexible Remote Employee Stipends — Businesses streamline expense processes by offering virtual cards with fixed remote employee stipends that can be allocated for Monthly Office Supplies, Monthly Social, and Monthly Snacks.
Industry Implications
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Human Resources — HR professionals can explore alternative perks and benefits to retain and engage remote employees.
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Food and Beverage — Food and beverage companies can create meal delivery vouchers and snack boxes for remote workers to maintain their energy levels and productivity.
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Fitness and Wellness — Fitness and wellness companies can offer virtual classes and resources to promote employee physical and mental health while working remotely.
