Brands in the technology space are launching gender-fluid characters
Trend - Technology brands ranging from video games to smartphones are now including non-binary characters for consumers to use as representation. These include AI assistants, video game avatars, and emojis.
Insight - Consumers are demanding representation at all levels and from all businesses they frequent. This is especially prevalent in younger demographics, including Gen Z and Millennial consumers, who are less conservative and have become more educated on inclusion and self-representation. As a result, they are unencumbered by the social restrictions of the past and are seeking the opportunity to represent themselves digitally with the same ease of their cis-gendered peers.
Insight - Consumers are demanding representation at all levels and from all businesses they frequent. This is especially prevalent in younger demographics, including Gen Z and Millennial consumers, who are less conservative and have become more educated on inclusion and self-representation. As a result, they are unencumbered by the social restrictions of the past and are seeking the opportunity to represent themselves digitally with the same ease of their cis-gendered peers.
Workshop Question - How can your brand offer better representation?
Trend Themes
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Increased Non-binary Representation — Brands in the technology space are launching gender-fluid characters and voices for inclusion of the LGBT2Q+ community.
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Inclusive Emoji Offerings — Companies like Apple and Google are updating their emoji offerings to include gender-neutral options and represent people with disabilities, indicating the importance of representation to consumers.
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Gender-free Character Customization — Video games such as Animal Crossing: New Horizons are offering gender-free character customization options for their players to enjoy and accurately represent themselves digitally.
Industry Implications
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Technology Industry — Inclusive technology features are becoming more important to consumers who demand better representation and inclusivity. There are opportunities for businesses in AI, virtual assistants, and gaming to make these features more accessible to their consumers.
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LGBTQ+ Industries — Wider representation of non-binary individuals in technology and culture indicates a need for more inclusive spaces for the LGBTQ+ community. Businesses can create products and services targeted at this expanding demographic.
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Entertainment Industry — Video games are now offering gender-free customization options as a way to be more inclusive and have diverse representation available. Companies can focus on increased representation and inclusivity in their content to better engage their audience.
5 Featured, 45 Examples:
195,431 Total Clicks
Date Range:
Mar 19 — Feb 22
Trending:
Mild
Consumer Insight Topics:
