Category
Lifestyle
Assisted Choices
Trend cluster
Category
Non-Binary
Tech
Brands in the technology space are launching gender-fluid characters.
2.6
Trend score
Trend
What is the Non-Binary Tech trend?
Non-Binary Tech: Technology brands ranging from video games to smartphones are now including non-binary characters for consumers to use as representation. These include AI assistants, video game avatars, and emojis.
Insight
The consumer insight behind the Non-Binary Tech trend
Consumers are demanding representation at all levels and from all businesses they frequent. This is especially prevalent in younger demographics, including Gen Z and Millennial consumers, who are less conservative and have become more educated on inclusion and self-representation. As a result, they are unencumbered by the social restrictions of the past and are seeking the opportunity to represent themselves digitally with the same ease of their cis-gendered peers.
Trend themes
Themes within the Non-Binary Tech trend
Three behaviours holding the trend together01
Increased Non-Binary Representation
Brands in the technology space are launching gender-fluid characters and voices for inclusion of the LGBT2Q+ community.
02
Inclusive Emoji Offerings
Companies like Apple and Google are updating their emoji offerings to include gender-neutral options and represent people with disabilities, indicating the importance of representation to consumers.
03
Gender-Free Character Customization
Video games such as Animal Crossing: New Horizons are offering gender-free character customization options for their players to enjoy and accurately represent themselves digitally.
Industry implications
What the Non-Binary Tech trend means for industry
Where the trend changes the playbookFor
Technology Industry
Inclusive technology features are becoming more important to consumers who demand better representation and inclusivity. There are opportunities for businesses in AI, virtual assistants, and gaming to make these features more accessible to their consumers.
For
LGBTQ+ Industries
Wider representation of non-binary individuals in technology and culture indicates a need for more inclusive spaces for the LGBTQ+ community. Businesses can create products and services targeted at this expanding demographic.
For
Entertainment Industry
Video games are now offering gender-free customization options as a way to be more inclusive and have diverse representation available. Companies can focus on increased representation and inclusivity in their content to better engage their audience.
Workshop question
How can your brand offer better representation?
Trend signals
Trend signals for Non-Binary Tech
Trend score 2.6 out of 10, from popularity 39%, activity 29%, freshness 11%.
Popularity39%
Activity29%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Non-Binary Tech trend
5 featured examples from Mar 13, 2019 to Feb 24, 2022CategorySocial Good
Gender Fluid Emojis
Google Expanded its Emoji Collection with 53 Non-Binary Characters
The tech industry can benefit from the trend for inclusive emojis by designing more diverse digital products, expanding user engagement, and creating innovative solutions for unde…
CategoryTech
Gender-Neutral Video Games
Animal Crossing: New Horizons Features Gender-Neutral Characters
Developing more gender-inclusive games offers an opportunity for video game developers to stand out in an increasingly diverse market.
CategorySocial Good
Non-Binary Tech Voices
Virtue Creates 'Q' — the First Genderless Voice for Smart Technology
The creation of 'Q' opens opportunities for tech companies to integrate more inclusive technology into their products.
CategoryTech
Non-Binary Inclusive Emojis
Apple Expanded its Emoji Offerings to Include Non-Binary People
Tech companies can integrate non-binary inclusive emojis into their platforms and applications.
CategoryTech
Inclusive Digital Assistant Features
Apple Launched an LGBTQ+ Voice for its Siri Assistant
Companies in the voice recognition technology industry can leverage inclusive options like gender-neutral voices to expand their market share and customer base.
