The popularity of Animal Crossing: New Horizons has grown considerably since the onset of the COVID-19 pandemic as citizens are restricted from traditional forms of entertainment and socialization. This, coupled with the new gender-free characters, is especially significant as, amid the pandemic, many consumers have taken to using the game for life milestones including weddings, birthdays, graduations, and protests. Therefore, accurate representation was crucial for many players.
As consumers demand more inclusive representation, we can expect to see more brands increasing their offerings for representation.
Image Credit: Nintendo