Brands are launching specific platforms to support parents amid COVID-19
Trend - To support families amid COVID-19, brands have launched resources to help new parents cope with the challenges of the "new normal." These range from mental health platforms to virtual parenting communities and seek to alleviate some of the burdens of raising children in the midst of a pandemic.
Insight - The COVID-19 pandemic has been especially challenging for parents attempting to work, homeschool, and finish chores while dealing with their upturned lifestyles. These consumers are lacking the traditional, in-person support system many would lean on during this phase of their life, and with social distancing regulations still in place, many are looking to connect with others and receive guidance during a time that may feel especially isolating.
Insight - The COVID-19 pandemic has been especially challenging for parents attempting to work, homeschool, and finish chores while dealing with their upturned lifestyles. These consumers are lacking the traditional, in-person support system many would lean on during this phase of their life, and with social distancing regulations still in place, many are looking to connect with others and receive guidance during a time that may feel especially isolating.
Workshop Question - How can your brand support specific consumer needs during crisis?
Trend Themes
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Virtual Parenting Communities — Brands are launching virtual parenting communities to offer support to new and expectant parents dealing with the challenges of the 'new normal.' Disruptive innovation opportunities include expanding these virtual communities to niche groups or creating personalized experiences for parents.
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Mental Health Platforms for Parents — Brands are providing mental health resources to support parents during the pandemic. Disruptive innovation opportunities include developing AI-powered mental health tools that can provide personalized advice and coping strategies for parents.
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Family-focused Educational Online Hubs — Brands are launching educational resources for families that help navigate through the new challenges of homeschooling. Disruptive innovation opportunities include customized educational portals or gamified learning activities that cater to different age groups and learning preferences.
Industry Implications
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Health and Wellness — Health and wellness brands can explore opportunities to offer mental health resources to parents, such as subscriptions to meditation apps or virtual counseling sessions.
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Education — EdTech companies can develop online platforms that provide educational content and resources to families, tailor-made for homeschooling and remote learning during the pandemic.
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Social Media — Social media companies can create virtual communities that cater to specific groups of parents with shared interests, enabling them to connect and exchange advice and support for each other.
4 Featured, 28 Examples:
53,466 Total Clicks
Date Range:
Apr 20 — Jul 20
Trending:
Mild
Consumer Insight Topics:
