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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,758 more

Parental Support

Brands are launching specific platforms to support parents amid COVID-19

Trend - To support families amid COVID-19, brands have launched resources to help new parents cope with the challenges of the "new normal." These range from mental health platforms to virtual parenting communities and seek to alleviate some of the burdens of raising children in the midst of a pandemic.

Insight - The COVID-19 pandemic has been especially challenging for parents attempting to work, homeschool, and finish chores while dealing with their upturned lifestyles. These consumers are lacking the traditional, in-person support system many would lean on during this phase of their life, and with social distancing regulations still in place, many are looking to connect with others and receive guidance during a time that may feel especially isolating.
Workshop Question - How can your brand support specific consumer needs during crisis?
4 Featured, 28 Examples:
17,871 Total Clicks
Date Range:
Apr 20 — Jul 20
This Month and Mild
Consumer Insight Topics:

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