Category
Fashion
Scaled Restraint
Trend cluster
Category
Jelly
Cleansing
Facial cleansing formulas are adapted with jelly-like textures.
4.1
Trend score
Trend
What is the Jelly Cleansing trend?
Jelly Cleansing: Facial cleansers with jelly-like textures are increasingly popular as brands look to offer cleansing products that avoid dehydrating the skin, and that offer a more distinct product experience.
Insight
The consumer insight behind the Jelly Cleansing trend
As many consumers now see their skincare routines as a form of self-care and escapism, they're just as concerned with the experience of the ritual rather than just the end result. Using skin and self-care to unwind has resulted in consumers seeking product experiences that they find distinct and enjoyable, on top of them actually being functional and effective.
Trend themes
Themes within the Jelly Cleansing trend
Three behaviours holding the trend together01
Ritualistic Skincare
As consumers view their skincare routines as a form of self-care and escapism, they seek cleansing products that provide a distinct enjoyable experience.
02
Travel-friendly Miniature Products
Consumers seek travel-sized versions of beloved skincare products to create a new skincare routine, especially as they look for solutions for travel and unique gift ideas.
03
Eco-friendly Skincare Products
Brands are developing sustainable skincare products to appeal to the environmentally conscious Gen Z consumer with solutions that are minimalist, inclusive, and eco-friendly.
Industry implications
What the Jelly Cleansing trend means for industry
Where the trend changes the playbookFor
Cosmetics
Brands can develop innovative skincare products with eco-friendly and minimalist packaging, creating ritualistic experiences for consumers.
For
Travel
Marketers can create unique gift options for consumers by offering miniature sets of beloved skincare products that provide solutions for travel.
For
Sustainability
As environmentally conscious Gen Z consumers seek to minimize their carbon footprint, they turn to eco-friendly and sustainable skincare options to make a statement.
Workshop question
How is your brand prioritizing product experience?
Trend signals
Trend signals for Jelly Cleansing
Trend score 4.1 out of 10, from popularity 61%, activity 54%, freshness 9%.
Popularity61%
Activity54%
Freshness9%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Jelly Cleansing trend
4 featured examples from Sep 21, 2019 to Jul 20, 2020CategoryFashion
Millennial Skincare Sets
The Skincare Edit by Glossier Shares Best-Selling Mini Products
Skincare companies can benefit from creating curated sets of their best-selling products for travel and gift-giving purposes.
CategoryFashion
Sustainable Gen Z Skincare
Plenaire Appeals to Environmentally Conscious Gen Z Consumers
Disruptive innovation opportunity: Rethink traditional beauty and cosmetics industry practices to prioritize eco-friendliness and inclusivity in skincare products.
CategoryFashion
Creamy Jelly Cleansers
Herbivore's Pink Cloud Cleanser is Gentle, Low-Foaming & Non-Stripping
The skincare industry is poised to benefit from the trend of gentler, low-foaming, non-stripping cleansing products for those with dry or sensitive skin.
CategoryFashion
Jelly Facial Cleansers
REN Clean Skincare's Jelly Facial Cleanser Goes from Jelly to Oil to Milk
The skincare industry can capitalize on the trend of three-in-one cleansers to provide innovative products that cater to consumers' needs for convenience and efficiency.
