Facial cleansing formulas are adapted with jelly-like textures
Trend - Facial cleansers with jelly-like textures are increasingly popular as brands look to offer cleansing products that avoid dehydrating the skin, and that offer a more distinct product experience.
Insight - As many consumers now see their skincare routines as a form of self-care and escapism, they're just as concerned with the experience of the ritual rather than just the end result. Using skin and self-care to unwind has resulted in consumers seeking product experiences that they find distinct and enjoyable, on top of them actually being functional and effective.
Insight - As many consumers now see their skincare routines as a form of self-care and escapism, they're just as concerned with the experience of the ritual rather than just the end result. Using skin and self-care to unwind has resulted in consumers seeking product experiences that they find distinct and enjoyable, on top of them actually being functional and effective.
Workshop Question - How is your brand prioritizing product experience?
Trend Themes
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Ritualistic Skincare — As consumers view their skincare routines as a form of self-care and escapism, they seek cleansing products that provide a distinct enjoyable experience.
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Travel-friendly Miniature Products — Consumers seek travel-sized versions of beloved skincare products to create a new skincare routine, especially as they look for solutions for travel and unique gift ideas.
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Eco-friendly Skincare Products — Brands are developing sustainable skincare products to appeal to the environmentally conscious Gen Z consumer with solutions that are minimalist, inclusive, and eco-friendly.
Industry Implications
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Cosmetics — Brands can develop innovative skincare products with eco-friendly and minimalist packaging, creating ritualistic experiences for consumers.
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Travel — Marketers can create unique gift options for consumers by offering miniature sets of beloved skincare products that provide solutions for travel.
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Sustainability — As environmentally conscious Gen Z consumers seek to minimize their carbon footprint, they turn to eco-friendly and sustainable skincare options to make a statement.
