Category
Fashion
Scaled Restraint
Trend cluster
Category
Scalp
Skincare
Hair care brands market skincare-like treatments for the scalp.
4.2
Trend score
Trend
What is the Scalp Skincare trend?
Scalp Skincare: The booming skincare industry has resulted in the hair care space imitating the popular trends and products in this space. Products that contain common ingredients seen in skincare, like chemical exfoliators and prebiotics, are being used to care for the scalp in the same way people care for their skin.
Insight
The consumer insight behind the Scalp Skincare trend
The self-care industry has evolved to something that's more than just appearance-based, but a space where Millennial and Gen Z consumers in-particular can create accessible rituals that aid them in their mental health and overall wellness goals. Skincare as "escapism" has resulted in brands in adjacent spaces taking note, and adapting to the consumer desire to create a holistic personal routine.
Trend themes
Themes within the Scalp Skincare trend
Three behaviours holding the trend together01
Skincare-Inspired Hair Products
Hair care products are becoming more skincare-like, incorporating ingredients such as hyaluronic acid and Vitamin C to double down on holistic personal care
02
Chemical Exfoliators or Serums for Scalp Care
Salicylic acid and AHA-infused serums and shampoos are emerging to clear the scalp of buildup, excess oil, dead skin and pollution
03
Prebiotics for Scalp Health
Scalp serums with prebiotics nourish the scalp, acknowledging it as a complex ecosystem and enabling strong hair growth
Industry implications
What the Scalp Skincare trend means for industry
Where the trend changes the playbookFor
Haircare Industry
The haircare industry can boost their sales by incorporating familiar skincare ingredients, developing more specialized scalp-care products and supplementing hair oil with Vitamin B and peptides to support hair health
For
Skincare Industry
Skincare industry can extend their market with more hair care products, developing scalp exfoliators, and prebiotic-laden formulas to nourish and protect the scalp
For
Personal Care Industry
The overlapping nature between the hair care and skincare can benefit Personal Care industry by offering more holistic and accessible personal care options that appeal to millennial and Gen Z consumers
Workshop question
How is your brand contributing to its customers "wellness" journeys or practices?
Trend signals
Trend signals for Scalp Skincare
Trend score 4.2 out of 10, from popularity 64%, activity 54%, freshness 9%.
Popularity64%
Activity54%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Scalp Skincare trend
4 featured examples from Apr 25 to Jul 20, 2020CategoryFashion
Prebiotic Scalp Serums
The Topical Scalp Supplements Supports Strong, Nourished Hair
Developing innovative scalp and hair products that address specific consumer needs.
CategoryFashion
Skincare-Based Hair Products
The Inkey List Haircare Includes Ingredients Like Hyaluronic Acid
The beauty and personal care industry can explore the integration of skincare ingredients in their haircare products to cater to consumer demands.
CategoryFashion
Clarifying Scalp Serums
Sunday Riley's Clean Rinse is Infused with AHA and BHA to Clear the Scalp
The beauty and personal care industry is a key player in the rising trend of scalp care serums and skincare-inspired haircare products.
CategoryFashion
Skincare-Inspired Scalp Collections
Neutrogena Healthy Scalp Has Skincare Ingredients
Disruptive innovation opportunity: Expand into the scalp care market by developing and marketing haircare products that incorporate skincare principles and ingredients.
