Hair care brands market skincare-like treatments for the scalp
Trend - The booming skincare industry has resulted in the hair care space imitating the popular trends and products in this space. Products that contain common ingredients seen in skincare, like chemical exfoliators and prebiotics, are being used to care for the scalp in the same way people care for their skin.
Insight - The self-care industry has evolved to something that's more than just appearance-based, but a space where Millennial and Gen Z consumers in-particular can create accessible rituals that aid them in their mental health and overall wellness goals. Skincare as "escapism" has resulted in brands in adjacent spaces taking note, and adapting to the consumer desire to create a holistic personal routine.
Insight - The self-care industry has evolved to something that's more than just appearance-based, but a space where Millennial and Gen Z consumers in-particular can create accessible rituals that aid them in their mental health and overall wellness goals. Skincare as "escapism" has resulted in brands in adjacent spaces taking note, and adapting to the consumer desire to create a holistic personal routine.
Workshop Question - How is your brand contributing to its customers "wellness" journeys or practices?
4 Featured, 34 Examples:
28,810 Total Clicks
Date Range:
Apr 20 — Jul 20
Trending:
This Year and Warm
Consumer Insight Topics:
