Culture-inspired garments are adapted to suit various needs and modern aesthetics
Trend - Cultural garments, or clothing items that stem from certain communities and traditions, are being adapted to suit the needs and aesthetic preferences of people who prioritize both culture and individuality. These items include everything from hijabs designed for sportswear, to traditional Indian clothing or textiles adapted for everyday needs.
Insight - As people become more aesthetic inclined with the influence of social media, they're also prioritizing their cultural roots in the way they present themselves. These consumers are drawn to products and services that represent their personal traditions, while also being suitable for their everyday needs as they work, exercise and take part in recreational activities.
Insight - As people become more aesthetic inclined with the influence of social media, they're also prioritizing their cultural roots in the way they present themselves. These consumers are drawn to products and services that represent their personal traditions, while also being suitable for their everyday needs as they work, exercise and take part in recreational activities.
Workshop Question - How is your brand adapting to the cultural roots of its customers?
4 Featured, 32 Examples:
93,064 Total Clicks
Date Range:
Feb 19 — Jul 20
Trending:
This Year and Warm
Consumer Insight Topics:
