Culture-inspired garments are adapted to suit various needs and modern aesthetics
Trend - Cultural garments, or clothing items that stem from certain communities and traditions, are being adapted to suit the needs and aesthetic preferences of people who prioritize both culture and individuality. These items include everything from hijabs designed for sportswear, to traditional Indian clothing or textiles adapted for everyday needs.
Insight - As people become more aesthetic inclined with the influence of social media, they're also prioritizing their cultural roots in the way they present themselves. These consumers are drawn to products and services that represent their personal traditions, while also being suitable for their everyday needs as they work, exercise and take part in recreational activities.
Insight - As people become more aesthetic inclined with the influence of social media, they're also prioritizing their cultural roots in the way they present themselves. These consumers are drawn to products and services that represent their personal traditions, while also being suitable for their everyday needs as they work, exercise and take part in recreational activities.
Workshop Question - How is your brand adapting to the cultural roots of its customers?
Trend Themes
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Cultural Garments for Individuality — As consumers prioritize their cultural roots and individuality, there is an opportunity for businesses to adapt cultural clothing to suit modern needs and aesthetics
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Inclusivity Through Apparel — There is a growing trend towards apparel that promotes inclusivity and diversity, with particular examples including team-branded hijabs and modest swimwear collections.
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Convention-challenging Fashion — The fashion industry is seeing a rise in convention-challenging womenswear that offers contemporary and simplified alternatives to traditional clothing styles.
Industry Implications
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Fashion — The fashion industry can benefit from adapting cultural clothing items to suit individual preferences and modern needs, as well as creating clothing that promotes inclusivity and challenges conventions of traditional styles.
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Sports — There is an opportunity for the sports industry to promote inclusivity and diversity by creating athletic hijabs and full-coverage swimwear collections that cater to specific religious, cultural or sun protection needs.
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Charitable Organizations — Charitable organizations can collaborate with fashion and clothing brands to create cultural garments and apparel that celebrate certain traditions and communities, while also achieving fundraising goals.
4 Featured, 32 Examples:
121,887 Total Clicks
Date Range:
Feb 19 — Jul 20
Trending:
Warm
Consumer Insight Topics:
