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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,736 more

Ageless Campaign

Clothing brands ensure adequate age representation in their campaigns

Trend - The fashion industry's long history of exclusion is slowly being addressed, and brands in this space are now increasingly addressing age discrimination or exclusion by including models of all ages in their campaigns.

Insight - Today's consumer now expects a more authentic form of marketing, in which the many facets of their appearances and identities are represented. Rather than appreciating the traditional, aspirational marketing that they were once accustomed to, consumers are now looking for real world applications and representation in the brands they choose to purchase from. These individuals are drawn to companies that understand and reflect the needs and identities of their target audiences.
Workshop Question - How could your brand better represent the diversity of its target audiences?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
75,177 Total Clicks
Date Range:
Aug 18 — Jul 20
Trending:
This Week and Warm
Consumer Insight Topics:

Featured Examples

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