With societal attitudes shifting to demand inclusivity in marketing, agencies like Grey Model Agency are providing "beautifully aging" models for a range of campaigns and advertisements. Located in London, this anti-agism agency is making splashes in the industry with its bold acceptance of what it means to be beautiful at any age and boasts models who redefine fashion, beauty, and lifestyle all over the world.
Moreover, Grey Model Agency seeks to inspire a new, "grey" generation of models to step in front of the camera. The brand offers an online 'Model Masterclass' based on years of experience in the industry that will teach mature models on how to improve their skills and confidence.
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