Secured Privacy

Trend - The growing presence of smart home systems in North America, whether they're designed to keep spaces secure or to assist in household functions, has come at the same time as online privacy becomes a growing concern among consumers. Brands in the smart system space are adapting to these concerns by taking measures to ensure the privacy of these systems and their functions.

Insight - As people's lives become increasingly integrated with the online world, privacy concerns are growing. Between being susceptible to online theft, having their private information leaked, or having their information sold to companies and institutions, people are becoming more aware of how their online presence can impact their finances, personal identity and security. While not ready or able to actually get rid of these devices and the concerns that come with them, consumers are increasingly seeking out protection from online security breaches and the use of their personal information.