Category
Tech
Delegated Interfaces
Trend cluster
Category
Secured
Privacy
Smart home systems are adapted to enhance owners' online privacy.
3.3
Trend score
Trend
What is the Secured Privacy trend?
Secured Privacy: The growing presence of smart home systems in North America, whether they're designed to keep spaces secure or to assist in household functions, has come at the same time as online privacy becomes a growing concern among consumers. Brands in the smart system space are adapting to these concerns by taking measures to ensure the privacy of these systems and their functions.
Insight
The consumer insight behind the Secured Privacy trend
As people's lives become increasingly integrated with the online world, privacy concerns are growing. Between being susceptible to online theft, having their private information leaked, or having their information sold to companies and institutions, people are becoming more aware of how their online presence can impact their finances, personal identity and security. While not ready or able to actually get rid of these devices and the concerns that come with them, consumers are increasingly seeking out protection from online security breaches and the use of their personal information.
Trend themes
Themes within the Secured Privacy trend
Three behaviours holding the trend together01
Privacy-Focused Smart Home Systems
Smart home system brands are adapting to growing privacy concerns by taking measures to ensure the privacy of these systems and their functions.
02
AI-Based Smart Home Security Solutions
AI-based smart home security solutions are being created to address growing security concerns among consumers.
03
Smart Speaker Privacy Enhancements
Products and aftermarket devices are being introduced to enhance smart speaker privacy while still allowing for ease of use.
Industry implications
What the Secured Privacy trend means for industry
Where the trend changes the playbookFor
Smart Home Systems
The growth of privacy concerns among consumers has created a disruptive innovation opportunity for smart home system brands to create privacy-focused products.
For
AI-Based Home Security Solutions
The integration of artificial intelligence in home security solutions presents a disruptive innovation opportunity for security companies to create more effective and efficient solutions.
For
Smart Speaker Accessories
The need for enhanced privacy in smart speaker devices has given rise to an opportunity for aftermarket device companies to create products that address these concerns.
Workshop question
How is your brand ensuring protection for its customers?
Trend signals
Trend signals for Secured Privacy
Trend score 3.3 out of 10, from popularity 47%, activity 39%, freshness 12%.
Popularity47%
Activity39%
Freshness12%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Secured Privacy trend
4 featured examples from Oct 2, 2020 to May 31, 2022CategoryTech
AI Home Security Systems
The YI Dome Camera U Supports Busy, Budget-Conscious Individuals
The YI Dome Camera U exemplifies disruptive innovation opportunities within the home security industry, urging companies to develop more advanced and user-friendly products.
CategoryTech
Smart Assistant Home Intercoms
Apple Integrated an Intercom Feature into Its Devices
Smart home device manufacturers can develop intercom capabilities to enhance the functionality and appeal of their products.
CategoryTech
Anti-Listening Smart Speaker Devices
PriVeta Home Enhances Privacy with Smart Speakers
Disruptive Innovation Opportunity: Creating privacy-enhancing aftermarket devices for smart speakers.
CategoryTech
AI Facial Recognition Doorbells
The Kami Doorbell Camera Enhances Smart Home Ecosystems
The security industry can benefit from integrating AI and facial recognition technology to optimize home and personal security solutions.
