Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 500,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,341 more

Secured Privacy

Smart home systems are adapted to enhance owners' online privacy

Trend - The growing presence of smart home systems in North America, whether they're designed to keep spaces secure or to assist in household functions, has come at the same time as online privacy becomes a growing concern among consumers. Brands in the smart system space are adapting to these concerns by taking measures to ensure the privacy of these systems and their functions.

Insight - As people's lives become increasingly integrated with the online world, privacy concerns are growing. Between being susceptible to online theft, having their private information leaked, or having their information sold to companies and institutions, people are becoming more aware of how their online presence can impact their finances, personal identity and security. While not ready or able to actually get rid of these devices and the concerns that come with them, consumers are increasingly seeking out protection from online security breaches and the use of their personal information.
Workshop Question - How is your brand ensuring protection for its customers?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
34,001 Total Clicks
Date Range:
Jun 19 — Jul 20
Trending:
This Year and Warm
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

All-in-One Cybersecurity Apps
All-in-One Cybersecurity Apps
The 'HackenAI' App Provides Simple Yet Powerful Protection
Automated WiFi Door Locks
Automated WiFi Door Locks
The August Smart Lock Pro is Compact and Quick to Install
Connected Home Security Safes
Connected Home Security Safes
These New Yale Smart Products were Shown Off at CES 2020
play_circle_filled Next-Gen Cybersecurity Software
Next-Gen Cybersecurity Software
Clario Introduced Its Industry-Changing Solution at CES 2020
play_circle_filled Doorbell-Replacing Cameras
Doorbell-Replacing Cameras
The Abode Outdoor/Indoor Smart Camera Shows Off Versatility at CES 2020
Precision AI Security Cameras
Precision AI Security Cameras
The D-Link Home Security Cameras were Unveiled At CES 2020
Camera-Equipped Charging Adapters
Camera-Equipped Charging Adapters
The HD Mask Small Security Camera Hides in Plain Sight
All-in-One Security System Cameras
All-in-One Security System Cameras
The Canary Pro Home Security System Camera is Easy to Use
All-in-One Smart Home Alarms
All-in-One Smart Home Alarms
Minut Launched a Fully Secure, All-in-One Smart Home Alarm in the Uk
Integrated Home Security Systems
Integrated Home Security Systems
The Adobe Iota Home Security System is Compatible with HomeKit
play_circle_filled Western Canadian Tech Summits
Western Canadian Tech Summits
The 2019 #BCTECHSummit Event Connects Innovators and Investors
Intruder Defense Door Barricades
Intruder Defense Door Barricades
The HAVENSHIELD Door Barricade Prevents Unauthorized Access
Real-Time Network Protectors
Real-Time Network Protectors
The 'Pangolin' Cybersecurity Device is Perfect for Home and Business
Advanced Cloud-Based Cybersecurity
Advanced Cloud-Based Cybersecurity
Google Reveals Its Advanced G Suite Protection
Camera-Integrated Smart Home Tech
Camera-Integrated Smart Home Tech
A New Version of Google Smart Display Will Have a Fall Launch
Prosumer Tech Charging Hubs
Prosumer Tech Charging Hubs
The ZeroLemon Extreme Charge Station Provided 135 Watts of Power
Charge-Optimizing Device Hubs
Charge-Optimizing Device Hubs
The Naztech Wireless Power Hub 5 Charging Station is Efficient
Next-Generation Streaming Systems
Next-Generation Streaming Systems
The Conceptual Google Chromecast 3 by Roel Heyninck is Intuitive
Feature-Rich Technology Hubs
Feature-Rich Technology Hubs
The 'TitanHub' Laptop Docking Station Works with for Any System
Discreet Connectivity Laptop Hubs
Discreet Connectivity Laptop Hubs
The Twelve South 'StayGo' USB-C Hub Keeps Workstations Tidy
Stolen Login Notifications
Stolen Login Notifications
Mozilla is Increasing Cyber Security for Its Firefox Password Manager
Cloud-Based Cybersecurity
Cloud-Based Cybersecurity
Alphabet's Chronicle Will Be Partnering with Google
IoT Protection Routers
IoT Protection Routers
The NETGEAR Nighthawk AC2300 Cybersecurity WiFi Router is Secure
play_circle_filled Portable Privacy-Focused Devices
Portable Privacy-Focused Devices
The Winston Online Privacy Device Keeps Your Information Secure
Huawei Media Tour 2019
Huawei Media Tour 2019
A Visit to Tech Giant Huawei's Headquarters in Shenzhen, China
Luxury Smart Home Controllers
Luxury Smart Home Controllers
Brilliant's Smart Controller Hub Launches in Time for Father's Day
Laptop Charger-Expanding Hubs
Laptop Charger-Expanding Hubs
The 'NoirHub' Charges Laptops, Smartphones and More with One Unit
Tablet Port Expansion Hubs
Tablet Port Expansion Hubs
The 'BoltHub' USB-C Hub Advances the Capabilities of the iPad Pro
play_circle_filled Youth-Friendly Mobile Payment Systems
Youth-Friendly Mobile Payment Systems
'Jassby' Helps Kids Digitally Manage Their Money
Agreeable Art Installations
Agreeable Art Installations
'I Agree' Shows the Length of Terms of Service Agreements Online
Cyberbullying Education Platforms
Cyberbullying Education Platforms
Agree Online Helps Children with Online Conflict Resolution
Identity-Masking Network Devices
Identity-Masking Network Devices
The 'InvizBox 2' Provides Total Online Protection from the Start
Passwordless Security Software
Passwordless Security Software
Cyber Security Platform Sonikpass Enhances the User Experience
Wireless Art Shows
Wireless Art Shows
The Beautiful Interfaces: The Privacy Paradox Lets Viewers See Art Offline
Encrypted Photo Apps
Encrypted Photo Apps
The Reporter Camera App Keeps Your Pictures Private in a Digital Vault
Online Privacy Children's Books
Online Privacy Children's Books
The Educational Literature for Kids Focuses on IoT Security