Category
Tech
Delegated Interfaces
Trend cluster
Category
Symptom
Detection
Tech brands are launching wearables that are capable of detecting COVID-19.
3.9
Trend score
Trend
What is the Symptom Detection trend?
Symptom Detection: Companies are trying to flatten the curve with smart technology by releasing wearable devices that can detect COVID-19 symptoms. Deployed as bandages or wearables, these gadgets serve to help individuals catch an infection early on.
Insight
The consumer insight behind the Symptom Detection trend
During the global pandemic—as well as flu season for those with a weaker immune system—consumers are wary about any signs of sickness. Given the possible consequences and complications one might face if infected, individuals have a preference for detecting issues with their health early on. As a result, many look for ways to monitor the onset of symptoms, ultimately contributing to peace of mind during anxiety-inducing situations.
Trend themes
Themes within the Symptom Detection trend
Three behaviours holding the trend together01
Wearable Symptom Detectors
Wearable technology is being developed and used to monitor COVID-19 symptoms and predict illness onset.
02
Early Symptom Detection Algorithms
Software algorithms are being developed and used to detect COVID-19 symptoms in real-time by analyzing data from wearables.
03
Athlete-Monitoring Wearable Devices
Professional athletes are being monitored using wearable devices to detect COVID-19 symptoms and protect other players.
Industry implications
What the Symptom Detection trend means for industry
Where the trend changes the playbookFor
Healthcare
The use of wearables and software algorithms for COVID-19 symptom detection presents an opportunity for healthcare providers to offer early and more personalized care.
For
Sports
The use of wearables to monitor the health of professional athletes can help professional sports leagues maintain the health of their players and continue their operations.
For
Technology
The development and deployment of wearable technology and software algorithms for COVID-19 symptom detection is driving innovation in the technology industry.
Workshop question
How can your brand answer to consumer concerns about health and safety?
Trend signals
Trend signals for Symptom Detection
Trend score 3.9 out of 10, from popularity 58%, activity 50%, freshness 9%.
Popularity58%
Activity50%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Symptom Detection trend
4 featured examples from May 6 to Jul 9, 2020CategoryLifestyle
Respiratory Illness-Tracking Bandages
This Wearable Bandage Tracks COVID-19 Symptoms
Healthcare providers could invest in developing more technology-driven solutions for monitoring and treating illnesses
CategoryTech
Athlete-Monitoring Wearable Devices
Oura Rings Will Be Used by NBA Athletes to Monitor COVID-19
The utilization of Oura Rings by NBA athletes for health monitoring opens up opportunities for advancements in sports medicine practices and athlete wellness management.
CategoryTech
Early Symptom-Detection Algorithms
Empatica and BARDA Collaborate on a Detection Software Aura
Integrating early symptom detection algorithms in healthcare to provide remote and proactive care to patients.
CategoryTech
Wearable Illness Studies
Stanford Medicine is Using Wearable Technology to Predict Illness Onset
The widespread implementation of wearable technology provides an opportunity for the healthcare industry to offer personalized care to individuals at a large scale.
