Category
Lifestyle
Assisted Choices
Trend cluster
Category
Sports
Bubble
Sports leagues are resuming in 'bubbles' to adhere to precautionary standards.
1.5
Trend score
Trend
What is the Sports Bubble trend?
Sports Bubble: The COVID-19 pandemic caused many major sports leagues to pause their season in order to ensure players’ safety. As regulations become slowly lifted, leagues are resuming in "bubbles" that are monitored by strict protocols for the health and safety of everyone involved.
Insight
The consumer insight behind the Sports Bubble trend
Consumers are still somewhat restricted in their entertainment options when it comes to outdoor recreation, so they're still turning to digital content to fulfill their entertainment needs. The expectation that brands offer them this entertainment comes from consumers wanting to maintain a sense of normalcy and pass the time, particularly as uncertainty around the future of recreation lingers.
Trend themes
Themes within the Sports Bubble trend
Three behaviours holding the trend together01
Sports Bubble
As major sports leagues slowly resume play, strict safety protocols are being implemented to ensure the health and safety of all involved.
02
Digital Entertainment
Consumers are turning to digital content to fulfill their entertainment needs while outdoor recreation options are still restricted due to COVID-19.
03
Health and Safety Protocols
Strict protocols and guidelines are being put in place by sports leagues to ensure the safety of everyone involved in the midst of the COVID-19 pandemic.
Industry implications
What the Sports Bubble trend means for industry
Where the trend changes the playbookFor
Sports
The sports industry must adapt to new protocols and safety measures to continue operating successfully during the pandemic.
For
Entertainment
The entertainment industry can capitalize on the increased demand for digital content as consumers seek out entertainment options in the safety of their homes.
For
Healthcare
The healthcare industry can partner with sports leagues to provide testing and medical services to ensure the health and safety of athletes and support staff.
Workshop question
What are some ways your brand can adapt to not being able to provide its regular product or services?
Trend signals
Trend signals for Sports Bubble
Trend score 1.5 out of 10, from popularity 20%, activity 15%, freshness 9%.
Popularity20%
Activity15%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Sports Bubble trend
4 featured examples from May 28 to Jul 15, 2020CategoryLifestyle
Women's Basketball League Bubbles
WNBA Resumes Its Season at the IMG Academy
Bubble environments and remote sports training programs present disruptive innovation opportunities within the sports industry to ensure athlete safety and maintain business conti…
CategoryLifestyle
Isolated Soccer League Games
The MLS Bubble Hosts Teams and Takes Place in Orlando, Florida
The need for stringent health and safety measures in sports events creates opportunities for innovative technologies such as contactless entry systems, real-time health monitoring…
CategoryLifestyle
Isolated Hockey League Games
The NHL Bubble Ensures that the Primary Focus is Healthy and Safety
The sports industry can benefit from the NHL's Return to Play protocols, the biosecurity technology used for the creation of NHL Bubble and, the livestreaming and media management…
CategoryLifestyle
Professional Basketball League Resumption
This Year's NBA Season is Set to Resume in Orlando
Innovations in event planning and execution that focus on health and safety protocols for professional sports events.
