Sports leagues are resuming in 'bubbles' to adhere to precautionary standards
Trend - The COVID-19 pandemic caused many major sports leagues to pause their season in order to ensure players’ safety. As regulations become slowly lifted, leagues are resuming in "bubbles" that are monitored by strict protocols for the health and safety of everyone involved.
Insight - Consumers are still somewhat restricted in their entertainment options when it comes to outdoor recreation, so they're still turning to digital content to fulfill their entertainment needs. The expectation that brands offer them this entertainment comes from consumers wanting to maintain a sense of normalcy and pass the time, particularly as uncertainty around the future of recreation lingers.
Insight - Consumers are still somewhat restricted in their entertainment options when it comes to outdoor recreation, so they're still turning to digital content to fulfill their entertainment needs. The expectation that brands offer them this entertainment comes from consumers wanting to maintain a sense of normalcy and pass the time, particularly as uncertainty around the future of recreation lingers.
Workshop Question - What are some ways your brand can adapt to not being able to provide its regular product or services?
