Category
Lifestyle
Assisted Choices
Trend cluster
Category
Menstrual
Cannabis
Cannabis products are targeting symptoms of menopause and menstruation.
3.7
Trend score
Trend
What is the Menstrual Cannabis trend?
Menstrual Cannabis: Brands in the cannabis space are increasingly adapting to more specific needs and concerns, and now the focus is turning to the alleviation of symptoms related to menopause or menstruation. These products aim to reduce inflammation, improve mood and energy and/or relieve pain--all of which can be symptoms for those who are experiencing menstruation or menopause.
Insight
The consumer insight behind the Menstrual Cannabis trend
When it comes to personal health, North American consumers are increasingly balancing medical care with natural remedies. For non-serious health issues in particular, consumers are prioritizing the use of supplementary products that they can consume without side effects. This shift speaks to the growing trust that consumers now have in more traditional health practices.
Trend themes
Themes within the Menstrual Cannabis trend
Three behaviours holding the trend together01
Female-focused cannabis products
Cannabis brands are developing products that specifically target the symptoms of menstruation, menopause, and other reproductive concerns.
02
CBD-infused products for women's health
Brands are utilizing CBD to create products that alleviate inflammatory symptoms, improve mood and energy and/or relieve pain for women who are experiencing menstruation or menopause.
03
Natural and supplementary health solutions
North American consumers prioritize the use of supplementary products that they can consume without side effects, leading to a growing market for more traditional and natural health practices.
Industry implications
What the Menstrual Cannabis trend means for industry
Where the trend changes the playbookFor
Cannabis
Cannabis brands are at the forefront of developing female-focused products that specifically target the symptoms of menstruation, menopause, and other reproductive concerns.
For
Women's health
Brands are utilizing CBD to create products that alleviate inflammatory symptoms, improve mood and energy and/or relieve pain for women who are experiencing menstruation or menopause.
For
Supplementary health products
The growing market for natural and supplementary health products offers an opportunity for innovation in creating safe and effective products that address common health concerns.
Workshop question
How can your brand establish trust with the use of natural ingredients?
Trend signals
Trend signals for Menstrual Cannabis
Trend score 3.7 out of 10, from popularity 59%, activity 42%, freshness 9%.
Popularity59%
Activity42%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Menstrual Cannabis trend
4 featured examples from Jul 8 to Nov 19, 2019CategoryLifestyle
Female-Focused Cannabis Tinctures
Moxie Meds' Tinctures Address Menopause, Menstruation & More
The cannabis industry can continue to develop products specifically targeting women's health and wellness concerns while improving current product formulas and delivery systems
CategoryPop Culture
Female-Led Medical Cannabis Brands
Whoopi & Maya Put Emphasis on Relieving Menstrual Discomfort
Opportunity for medical cannabis industry to cater to specific health needs, such as menstrual relief, through targeted products and branding.
CategoryLifestyle
Symptom-Alleviating CBD Gummies
The M Blend Gummy Bears Target Target Women During Menopause
The health and wellness industry can explore the development of CBD-based products to alleviate symptoms of menopause.
CategoryBusiness
CBD-Powered Menopausal Ranges
Hello Again Makes Use of CBD for Menopause Support and Relief
The health and wellness industry can leverage the growing demand for CBD-based products to offer innovative solutions for menopause support.
