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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,318 more

Everyday Sport

Everyday clothing items are adapted with athleisure materials and styles

Trend - Fashion and sports apparel brands are offering collections for everyday wear that aren't athleisure, but that reflect the materials and forms that sportswear is known for. These collections are designed for workplace or recreational uses, but offer the enhanced functionality of sports clothing.

Insight - The athleisure trend that's taken hold in consumers' wardrobes, particularly among Millennials and Gen Z, has been influenced by a number of factors. Pop-culture and the inspiration that's taken from specific cultural groups have come together to influence consumers' fashion choices. In addition, the prioritization of fashion that's both stylish and comfortable has taken hold over more conservative approaches to fashion that preceding generations have. Consumers within this space are seeking out pieces that are both functional and adaptable to their professional and personal lives, especially now that so many consumers are working from home.
Workshop Question - How could your brand better merge style with function?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
94,047 Total Clicks
Date Range:
Mar 18 — Jul 20
Trending:
This Year and Warm
Consumer Insight Topics:

Featured Examples

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