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Everyday Sport

Everyday clothing items are adapted with athleisure materials and styles

Trend - Fashion and sports apparel brands are offering collections for everyday wear that aren't athleisure, but that reflect the materials and forms that sportswear is known for. These collections are designed for workplace or recreational uses, but offer the enhanced functionality of sports clothing.

Insight - The athleisure trend that's taken hold in consumers' wardrobes, particularly among Millennials and Gen Z, has been influenced by a number of factors. Pop-culture and the inspiration that's taken from specific cultural groups have come together to influence consumers' fashion choices. In addition, the prioritization of fashion that's both stylish and comfortable has taken hold over more conservative approaches to fashion that preceding generations have. Consumers within this space are seeking out pieces that are both functional and adaptable to their professional and personal lives, especially now that so many consumers are working from home.
Workshop Question - How could your brand better merge style with function?
Trend Themes
1. Athleisure Everyday Wear - Sport and fashion apparel brands are offering collections for everyday wear that reflect the materials and forms that sportswear is known for.
2. Minimalist Athletic Apparel - Athletic apparel brands are designing minimalist clothes in muted colors and loose-fitting designs for extreme comfort.
3. Technical Material Clothing - Clothing brands are using technical materials designed by the athletic apparel sector to create technical and comfortable clothing for everyday use.
Industry Implications
1. Fashion Industry - Fashion industry professionals can incorporate functional materials used in athletic apparel to design fashion-forward or minimalist technical clothing collections.
2. Athletic Apparel Industry - Athletic apparel industry professionals can create technical clothing collections with a colorful touch to set them apart from minimalist and earth-tone-focused collections.
3. Travel and Commuter Clothing Brands - Travel and commuter clothing brands can emulate some of the practical and comfortable features in the technical materials found in athletic apparel to create comfortable and fashionable travel wear.
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
10 Featured, 90 Examples:
173,955 Total Clicks
Date Range:
Aug 18 — Sep 22
Trending:
V. Hot
Consumer Insight Topics:

Featured Examples

Casual Commuter Activewear
Casual Commuter Activewear
VRST is an Athletic Apparel Brand for Men on the Go
VRST is a new men’s apparel brand from DICK’S Sporting Goods and it was crafted for the active man who lives life on the go. The apparel line includes everything from t-shirts and hooded... MORE
Plant-Based Minimalist Athletic Wear
Plant-Based Minimalist Athletic Wear
This is a Day Boasts a Rich Line of Chic & Versatile Clothing
This is a Day captures consumer attention with its versatile and stylish minimalist athletic wear, which is ideal for life at the office or when fitting in a yoga session on a busy day. One of the... MORE
High-Fashion Sportswear
High-Fashion Sportswear
PUMA and Vogue Magazine Partner to Deliver a Chic Yet Sporty Collection
Sportswear retailer PUMA has teamed up with fashion magazine Vogue to launch a new clothing collection that marries the worlds of sport and high fashion. The PUMA x Vogue collection features a wide... MORE
Athleisure-Inspired Workwear
Athleisure-Inspired Workwear
Dai's Designs Favor Fabrics That are Commonly Used in Sports Clothing
Dai distinguishes itself as a maker of “performance womenswear for the professional woman” that favors technical fabrics and elegant, minimalist styles. Dai was created by Joanna Dai, a... MORE
Athletic Workwear Capsule Collections
Athletic Workwear Capsule Collections
The Carhartt WIP x New Balance Collection is Humble
The Carhartt WIP x New Balance collection has been shown off as a new collaboration between the brands for the everyday athlete to incorporate into their wardrobe. The collection includes... MORE
Multifunctional Golf Apparel
Multifunctional Golf Apparel
Nancy Lopez Golf Combines Mindful and Functional Pieces With Style
Nancy Lopez Golf is a lifestyle and sportswear brand founded by the famous golf alumni, best known for her 48 LPGA Tour wins. Specializing in pieces that are mindfully designed with comfort and... MORE
Fashion-Forward Technical Apparel
Fashion-Forward Technical Apparel
Carbon38 Specializes in Clothing with Technical Properties
With the rise of athleisure, it has become common for consumers to rely on the properties of highly technical fabrics to carry them throughout the day—Carbon38 sets itself apart as a creator of... MORE
Natural Material Travel Pants
Natural Material Travel Pants
The BauBax Travel Pants are Outfitted with 15 Features
Traveling for extended periods requires comfortable clothing that won’t cause irritation, so the BauBax Travel Pants have been designed as an option to traditional sweatpants that are... MORE
play_circle_filled Luxury Minimalist Athleisure
Luxury Minimalist Athleisure
Lululemon's 'Lab' Collection Explores Loose-Fitting Unisex Styles
The new 44-piece Lab collection includes pieces for men and women, as well as some unisex designs that will be sold online and in select Lululemon stores, with prices that are about 30% higher than... MORE
Graphic-Detailed Athleisure Apparel
Graphic-Detailed Athleisure Apparel
COMME des GARÇONS SHIRT Joins Invader on New Designs
COMME des GARÇONS SHIRT is the French workwear-inspired sub-label of the iconic COMME des GARÇONS giant and this time around, the brand taps the help of French street artist Invader on a new range.... MORE

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