Category
Fashion
Scaled Restraint
Trend cluster
Category
Everyday
Sport
Everyday clothing items are adapted with athleisure materials and styles.
5.8
Trend score
Trend
What is the Everyday Sport trend?
Everyday Sport: Fashion and sports apparel brands are offering collections for everyday wear that aren't athleisure, but that reflect the materials and forms that sportswear is known for. These collections are designed for workplace or recreational uses, but offer the enhanced functionality of sports clothing.
Insight
The consumer insight behind the Everyday Sport trend
The athleisure trend that's taken hold in consumers' wardrobes, particularly among Millennials and Gen Z, has been influenced by a number of factors. Pop-culture and the inspiration that's taken from specific cultural groups have come together to influence consumers' fashion choices. In addition, the prioritization of fashion that's both stylish and comfortable has taken hold over more conservative approaches to fashion that preceding generations have. Consumers within this space are seeking out pieces that are both functional and adaptable to their professional and personal lives, especially now that so many consumers are working from home.
Trend themes
Themes within the Everyday Sport trend
Three behaviours holding the trend together01
Athleisure Everyday Wear
Sport and fashion apparel brands are offering collections for everyday wear that reflect the materials and forms that sportswear is known for.
02
Minimalist Athletic Apparel
Athletic apparel brands are designing minimalist clothes in muted colors and loose-fitting designs for extreme comfort.
03
Technical Material Clothing
Clothing brands are using technical materials designed by the athletic apparel sector to create technical and comfortable clothing for everyday use.
Industry implications
What the Everyday Sport trend means for industry
Where the trend changes the playbookFor
Fashion Industry
Fashion industry professionals can incorporate functional materials used in athletic apparel to design fashion-forward or minimalist technical clothing collections.
For
Athletic Apparel Industry
Athletic apparel industry professionals can create technical clothing collections with a colorful touch to set them apart from minimalist and earth-tone-focused collections.
For
Travel and Commuter Clothing Brands
Travel and commuter clothing brands can emulate some of the practical and comfortable features in the technical materials found in athletic apparel to create comfortable and fashionable travel wear.
Workshop question
How could your brand better merge style with function?
Trend signals
Trend signals for Everyday Sport
Trend score 5.8 out of 10, from popularity 75%, activity 87%, freshness 13%.
Popularity75%
Activity87%
Freshness13%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Everyday Sport trend
10 featured examples from Mar 31, 2018 to Sep 15, 2022CategoryFashion
Casual Commuter Activewear
VRST is an Athletic Apparel Brand for Men on the Go
The success of VRST's eCommerce and digital platforms suggests disruptive innovation opportunities for other apparel brands seeking to expand beyond brick-and-mortar stores.
CategoryEco
Plant-Based Minimalist Athletic Wear
This is a Day Boasts a Rich Line of Chic & Versatile Clothing
The fashion industry can adopt plant-based fibers and materials to create sustainable and versatile minimalist garments.
CategoryLifestyle
High-Fashion Sportswear
PUMA and Vogue Magazine Partner to Deliver a Chic Yet Sporty Collection
The fashion industry can capitalize on the growing demand for sportswear and collaborate with sportswear brands to create stylish collections.
CategoryFashion
Athleisure-Inspired Workwear
Dai's Designs Favor Fabrics That are Commonly Used in Sports Clothing
The fashion industry is seeing a growing trend in athletic-inspired technical fabrics and minimalist styles for professional wear.
CategoryFashion
Athletic Workwear Capsule Collections
The Carhartt WIP x New Balance Collection is Humble
Opportunity for sportswear brands to collaborate with workwear brands to create unique and versatile collections for the athletic and streetwear markets.
CategoryLifestyle
Multifunctional Golf Apparel
Nancy Lopez Golf Combines Mindful and Functional Pieces With Style
Creating sportswear that combines performance and comfort can lead to popular and successful products.
CategoryFashion
Fashion-Forward Technical Apparel
Carbon38 Specializes in Clothing with Technical Properties
Carbon38's focus on high-fashion and technical properties in activewear offers a disruptive innovation opportunity in the athletic wear industry.
CategoryWorld
Natural Material Travel Pants
The BauBax Travel Pants are Outfitted with 15 Features
The use of natural materials in travel pants opens doors for eco-friendly fashion brands to create sustainable clothing options for travelers.
CategoryFashion
Luxury Minimalist Athleisure
Lululemon's 'Lab' Collection Explores Loose-Fitting Unisex Styles
Opportunity for existing athleisure brands to expand their product lines with gender-neutral and minimalist designs.
CategoryFashion
Graphic-Detailed Athleisure Apparel
COMME des GARÇONS SHIRT Joins Invader on New Designs
Opportunity for clothing brands to incorporate street art and graphic designs to create unique and trendy products.
