VRST is a new men's apparel brand from DICK'S Sporting Goods and it was crafted for the active man who lives life on the go. The apparel line includes everything from t-shirts and hooded sweatshirts to commuter pants and shorts, which are priced in the range of $30 to $120.
"With the continued intersection of casual wear and athletic apparel, we saw a white space opportunity for a men's line," says Nina Barjesteh, Senior Vice President of Product Development, DICK'S Sporting Goods. The brand satisfies a need for sophisticated performance apparel, as well as comfortable, stylish pieces that can be worn for a variety of other occasions.
VRST is one of two brands sold exclusively at DICK'S Sporting Goods that has its own eCommerce and digital platforms.
Key Themes Behind This Trend
- Casual Commuter Activewear
- The rise of VRST's new men's apparel brand demonstrates a trend towards comfortable, stylish commuter clothes.
- Performance Athletic Apparel
- Demand for sophisticated performance wear shows no signs of slowing down, creating an opportunity for brands like VRST to disrupt the market.
- Integration of Casual and Athletic Wear
- VRST's fusion of athletic and casual wear addresses a growing trend of people seeking comfortable, versatile clothing options.
Where This Applies
- Retail
- The success of VRST's eCommerce and digital platforms suggests disruptive innovation opportunities for other apparel brands seeking to expand beyond brick-and-mortar stores.
- Sporting Goods
- As more people adopt active lifestyles, brands like VRST have an opportunity to capture this market by offering versatile, stylish athletic wear.
- Fashion
- The fusion of casual and athletic wear may be a disruptive innovation opportunity for fashion brands seeking to tap into the growing demand for comfortable yet stylish clothing options.
