With the rise of athleisure, it has become common for consumers to rely on the properties of highly technical fabrics to carry them throughout the day—Carbon38 sets itself apart as a creator of high-fashion activewear and ready-to-wear styles. As Carbon38 co-founder Katie Warner Johnson sees it: "these are clothes designed to take you through your entire day seamlessly and comfortably. We believe this is where the fashion industry is going."
Some of the most standout new styles from Carbon38 include an Off the Shoulder Ruffle Top that's constructed from warp knit microfiber that promises not to fade, pill or wrinkle, as well as the Paper Bag Legging, which reinvents the classic paper bag trouser style with the same cooling microfiber material.
What Makes This Trend Stand Out
- High-fashion Activewear
- Carbon38 sets itself apart as a creator of high-fashion activewear and ready-to-wear styles, indicating a disruptive innovation opportunity in the athletic wear industry.
- Technical Fabrics
- The rise of athleisure and consumers relying on technical fabrics hints at a disruptive innovation opportunity in the fashion industry for clothing brands that utilize similar fabrics.
- Multi-purpose Clothing
- Carbon38's clothes are designed to take consumers through their entire day seamlessly and comfortably, pointing to a disruptive innovation opportunity in the fashion industry for multi-use clothing items.
Sectors Adopting This
- Athletic Wear
- Carbon38's focus on high-fashion and technical properties in activewear offers a disruptive innovation opportunity in the athletic wear industry.
- Fashion
- The rise of athleisure and adoption of technical fabrics in fashion suggests a disruptive innovation opportunity in the industry for clothing brands.
- Ready-to-wear
- Carbon38's offering of clothing items that can be worn seamlessly and comfortably throughout the day indicates a disruptive innovation opportunity in the ready-to-wear clothing industry.
